Introduction
Lloyd was an automobile manufacturing company based in Germany. The company was famous for producing light-weight and compact vehicles like microcars and small cars. These vehicles were popular for being fuel efficient and affordable. Some of its famous models are Lloyd Alexander, Lloyd 600, and Lloyd 400.
Logo Details
Logo designed by: information not disclosed by the company
Meaning
Lloyd is a common name which means sacred and the company was named to pay a tribute to Borgward car company. Lloyd logo is associated with innovation, balance, strength, and stability.
Colors
Black, White, Red
History of Lloyd Logos
Lloyd never changed its logo.
This is the Lloyd logo. The logo consists of 4-nested triangles. The first is a thick layer, followed by a thin white layer, third is a thin black layer, and the fourth layer has white color filling. The last layer has different elements and shapes – there are 7 red lines designed to look like a triangle in different sizes. All the lines have pointy edges and below this is the name of the company designed in black with all uppercase letters using AT Allowe Extra Bold font type. The nested triangles represent the depth of progress and stability. While there is word about why there are specifically 7 red lines but we reckon that these could signify forward movement, motion, innovation, energy, optimum functionality, balance, and perfection. The selection of the red color symbolizes dynamism.
Lloyd: Company Overview
Lloyd Motoren Werke G.m.b.H. was an automobile manufacturing company in Germany that was founded in 1908 and was closed in 1963. It was founded by Norddeutscher Lloyd which was a shipping company and it was headquartered in Bremen. Over the years, the company changed its name a lot of times but the vehicles were launched with ‘Lloyd’. The company was fully merged with Borgward in 1929 and this deal was also closed in 1950. After the company’s complete closing, its trading continued till 1989 – dealers used to sell replacement auto parts and also manufactured engines for boats and snowmobiles. The company merged with Hansa in 1914 and was named as Hansa-Lloyd Werke AG but due to financial instability, it changed a lot of badges and names. The light-weight cars were badged as ‘Hansa-Lloyd’ and commercial vehicles were badges as ‘Lloyd’. The company’s name changed to Lloyd Motoren Werke G.m.b.H. in 1950 when it mass produced light trucks and cars. 1950s was a good year for the company because after the war, Lloyd vehicles were considered inexpensive and comfortable.
Fun Fact
Lloyd vehicles were also called ‘Leukoplastbomber’ in German language which means ‘band-aid bombers’. This was because the vehicles used fabric bodies and they could be easily repaired even with adhesive tapes.
FAQs
What was the slogan of Lloyd?
The slogan of Lloyd was “Wer den Pfennig nicht ehrt, ist des Lloyd nicht wert,” which means “He Who Does Not Honor the Penny is Not Worthy of the Lloyd”.
Which is the rarest Lloyd car till date?
The rarest Lloyd car till date is Lloyd LP 300.
