Introduction
Morgan is a car manufacturing company based in the United Kingdom. The company is famous for producing luxury cars and handcrafted sports cars. These vehicles are popular for featuring modern engineering and traditional craftsmanship. Some of its famous models are Morgan Aero 8, Morgan 3 Wheeler, and Morgan Plus Four.
Logo Details
Logo designed by: Deep Design Agency
Meaning
The company was named after the founder’s surname. Morgan logo is a symbolization of performance, freedom, speed, and smoothness.
Colors
Grey, Blue
History of Morgan Logos
Morgan changed its logo 4 times in the following ways and years.
1909
This is the first Morgan logo. The logo consists of a 3-nested circle. The first is a thin blue layer, followed by a thin white layer, and the third is also a thin blue layer with white color filling. The center of the third layer has 4 more blue circles in which the first two are incomplete and the rest are complete. These circular elements are overlapped by blue and white lines making a cross. The horizontal line has the name of the company designed in white with all uppercase letters using customized Calibri Body Bold font type. The circle’s left, right, and bottom is covered with blue and white wings. At the bottom of this design is the full name of the company designed with the same designing details ‘Morgan Motor Company’.
1980
This is the second Morgan logo. The logo is the same as the 1909 Morgan logo with 2 small differences; the extended name of the company is gone and the blue color is dustier and is dull. The rest of the logo is the same.
2008
This is the third Morgan logo. This logo is given a 2D look. The logo now only has 5-nested circles. The first with a grey layer, followed by a thin blue layer, the third is a thick grey layer, the fourth is a thin blue layer, and the fifth is again a grey layer. The last layer’s center has straight lines in blue with equal grey spaces designed circularly. The left and right side of the circle has wings in grey with very less white spacing. The wings are has pointy ends. The center of the logo has a blue cross with grey-black outline and the name of the company is designed using GS Frank Bold font type. The extended name of the company is also back in this Morgan logo.
2020
This is the latest Morgan logo. The logo has the same design details from the 2008 Morgan logo but this time, it has a minimal design. The 2D effect is removed and the logo is given dull colors. The 5-nested circles are reduced to 3 and the size of the logo is small in size. Below this is ‘Morgan’ designed using the same design details as used in 2008 Morgan logo. This word is bigger in size. The vehicle grilles and bonnets only have the wings and circle elements.
Morgan: Company Overview
Morgan Motor Company Limited is a car manufacturing company in the UK which was founded in 1909 by H.F.S. Morgan and is currently headquartered in Worcestershire. Morgan cars are famous because they produce limited editions only as only 850 cars per year are manufactured. The company uses century old technique for handcrafting the vehicle’s body. Morgan cars are displayed in museums and also have a visiting center that has vehicles from the Edwardian times. Visitors can also take a guided tour of the factory. The founder quitted his job from the Great Western Railway and launched servicing garage and motor sales company. He started designing a car for his own use in 1909 and this is when the history of Morgan cars began. Morgan also produced a 3-wheeler and more than 1000 units were sold after the WWI – this vehicle was also used for tours and in racing. The first 4-wheeled vehicle of the company was out in 1935.
Fun Fact
Each Morgan car takes maximum of 1000 hours to be built completely.
FAQs
What is the slogan of Morgan?
The slogan of Morgan is “The Spirit of Adventure”.
Who owns Morgan Motor Company?
The current owner of the Morgan Motor Company is Investindustrial.
Which is the most powerful Morgan car?
The most powerful Morgan car is Morgan Plus 8 GTR.
