Domino’s Pizza, one of the world’s most iconic fast-food chains, has officially debuted a brand-new logo in October 2025 — marking its first major visual overhaul in more than 13 years.
This redesign isn’t just a cosmetic change. It’s part of a full-scale rebranding strategy to modernize Domino’s identity and keep the brand fresh, relevant, and instantly recognizable in an increasingly digital-first world.
What’s New in the 2025 Domino’s Logo?
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The updated Domino’s logo is a cleaner, sharper take on the classic red-and-blue domino tile, but with a few smart upgrades:
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Hotter colors: The signature red and blue shades are now bolder and more vibrant, intended to mimic the heat and energy of fresh pizza straight out of the oven.
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New typeface: Domino’s introduced a custom font called Domino’s Sans — rounder, thicker, and more approachable. It mirrors the soft, warm feel of the food itself.
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Sleek simplicity: The refreshed design strips away outdated details and focuses on clean lines and modern spacing, making it highly adaptable across digital platforms, packaging, and merchandise.
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Audio branding: For the first time ever, Domino’s has added a sonic identity — a catchy jingle featuring the voice of country star Shaboozey, turning the brand’s name into a craveable audio logo.
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Why Domino’s Rebranded in 2025
In the words of Domino’s Chief Marketing Officer, this update isn’t about fixing what’s broken — it’s about future-proofing the brand:
“There’s risk in doing nothing. We’re evolving before we have to.”
With growing competition in the food delivery space and rapidly shifting consumer expectations, Domino’s is positioning itself for the next decade of growth — and this brand refresh is a big step in that direction.
The Logo in Action: Packaging, Uniforms & More
The new Domino’s logo isn’t just showing up on websites and apps — it’s hitting pizza boxes, store signage, delivery vehicles, employee uniforms, and beyond.
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Packaging: Standard pizzas now come in bright red or blue boxes, while premium offerings (like Parmesan Stuffed Crust) are wrapped in sleek black boxes with gold accents.
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Uniforms: Team members sport redesigned uniforms that feature the bold logo and new brand colors — giving off a modern, confident vibe.
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Digital presence: The cleaner logo works perfectly across mobile apps, websites, and social media — built for the TikTok and Instagram age.
Download the 2025 Domino’s Logo (PNG & SVG Vector)
For designers, marketers, and Domino’s fans looking to use the new logo in creative projects or mockups, we’ve made the official files available for free download.
