In the world of visual identity, shapes speak louder than words. Among these, the rhombus—a four-sided diamond shape—stands out as a geometric powerhouse. Associated with precision, balance, innovation, and strength, this angular form has become a trusted visual tool for brands across sectors, from finance and technology to automotive and pharmaceuticals.
In this article, we’ll break down 23 iconic logos that incorporate a rhombus in their design. You’ll learn:
- The symbolism and psychological resonance behind the diamond shape
- How diverse industries use the same shape for different strategic effects
- Insights into color, composition, and typographic integration
- How rhombus logos reflect broader branding trends in 2026
Let’s explore how these logos harness the rhombus to visually communicate trust, momentum, protection, and more.
1 Binance
Industry: Cryptocurrency Exchange
Binance’s rhombus logo remains iconic in 2026 as the platform expands globally with AI-driven trading insights. The design reflects blockchain architecture and technological precision.
The four small rhombuses represent blockchain layers. Its black-and-yellow color scheme conveys authority, innovation, and trustworthiness in a highly competitive crypto market.
2 Blue Buffalo
Industry: Pet Food
Blue Buffalo continues to emphasize natural ingredients and sustainability. In 2026, the brand is leveraging AI-driven pet nutrition recommendations, aligning with its wholesome rhombus logo.
The diamond shape conveys balance and care, while the serif typography reinforces trust and heritage for pet owners seeking premium, safe nutrition.
3 Boomerang
Industry: Television (Children’s Channel)
Boomerang’s playful rhombus logo continues to anchor its retro-modern brand identity. Streaming partnerships and digital-first distribution in 2026 highlight the logo’s timeless appeal.
The rotated rhombus represents fun, cycles, and continuity, visually tying to the brand’s nostalgic and family-friendly programming.
4 Borgward
Industry: Automotive (Defunct German Brand)
Borgward’s diamond logo remains a collector favorite among vintage car enthusiasts. In 2026, retro automotive content and AI-powered restoration guides showcase the emblem’s precision and craftsmanship.
The intersecting rhombus frames symbolize engineering excellence, structure, and disciplined German automotive design principles.
5 Buffer
Industry: SaaS / Social Media Scheduling
Buffer’s rhombus stack represents modularity and workflow. In 2026, AI-driven content analytics amplify the logo’s message of efficiency and organized productivity.
Each rhombus layer embodies structured social media management, reinforcing the platform’s reliability and clarity.
6 CIBC
Industry: Banking
CIBC subtly integrates rhombus shapes to communicate trust, stability, and financial strength. By 2026, AI-powered banking solutions highlight its innovation while staying grounded in heritage.
The clean diamond motifs convey security and reliability, appealing to clients seeking confidence in financial services.
7 Clorox
Industry: Cleaning Products
Clorox’s bold rhombus logo continues to signal hygiene, trust, and efficiency. In 2026, the brand leverages smart cleaning IoT devices, giving the rhombus renewed relevance as a symbol of protection.
The italicized wordmark inside the diamond evokes motion and proactivity, reinforcing the brand’s authority in household cleaning.
8 Cub Scouts
Industry: Youth Organization
The rhombus frame in the Cub Scouts logo represents structure and achievement. In 2026, digital merit badges and AI-led learning apps integrate seamlessly with the emblem’s symbolic heritage.
The diamond shape conveys discipline and community, supporting values of teamwork, courage, and growth.
9 Disney Princess
Industry: Entertainment / Licensing
The gem-like rhombus frames Disney Princess logos across merchandise and digital platforms. In 2026, AI-driven personalization in apps brings the logo to life for fans worldwide.
The diamond symbolizes elegance, fantasy, and timeless appeal, perfectly aligning with the magical world of Disney Princess storytelling.
10 Dow
Industry: Chemicals and Manufacturing
Dow’s bold red rhombus continues to communicate precision and industrial strength. In 2026, green chemistry initiatives and AI-driven safety protocols reinforce the logo’s authority.
The red diamond radiates urgency, technical mastery, and structured innovation in chemical manufacturing.
11 Dropbox
Industry: File Storage / Cloud
The tilted rhombus arrangement evokes flexibility and digital organization. Dropbox now leverages AI for secure collaboration tools, enhancing the relevance of the clean, modular logo in 2026.
The diamond metaphor reflects an open box, reinforcing the concept of a safe, organized digital home.
12 Dynamo Kyiv
Industry: Football Club
Dynamo Kyiv’s rhombus-shaped “D” remains a central symbol for fans and club branding. In 2026, AI-driven fan engagement platforms highlight the club’s heritage and community presence.
The diamond acts as a protective shield, representing strength, pride, and unity in sport and local culture.
13 Ethereum
Industry: Cryptocurrency
Ethereum’s 3D rhombus crystal remains symbolic of layered blockchain architecture. In 2026, AI smart contract monitoring makes the emblem relevant as a visual cue for innovation and decentralization.
The stacked rhombuses signify transparency, progress, and futuristic technology in the blockchain ecosystem.
14 Gilera
Industry: Motorcycles
Gilera’s interlinked rhombuses suggest motion and mechanical precision. In 2026, AI-assisted design for electric motorcycles maintains the brand’s emphasis on speed and performance.
The compact diamond design conveys unity, movement, and engineering excellence for enthusiasts.
15 GOT7
Industry: K-pop Music Group
The star-shaped rhombus communicates unity and dynamic energy. In 2026, AI-powered fan analytics and digital content streaming elevate the logo’s reach and identity worldwide.
The geometric shape highlights the group’s collaborative synergy and bold, youthful presence in K-pop culture.
16 Knipex
Industry: Tools / Manufacturing
The red rhombus emphasizes durability and strength. In 2026, AI-enhanced manufacturing and quality control reinforce the logo’s symbolism of precision and reliability.
The bold diamond communicates professionalism, performance, and the robust nature of Knipex tools.
17 Lee Cooper
Industry: Fashion / Denim
Lee Cooper’s slanted rhombus reflects dynamic style and energy. In 2026, AI-driven fashion personalization and online retail expand the brand’s modern appeal.
The angled diamond conveys confidence, heritage, and youthfulness, reinforcing its denim legacy.
18 McLaughlin
Industry: Automotive (Historic)
McLaughlin’s classic diamond emphasizes luxury and precision. In 2026, automotive history enthusiasts engage with the brand through AI-curated archives and restoration tools.
The rhombus communicates elegance, craftsmanship, and enduring automotive legacy.
19 Mitsubishi
Industry: Automotive / Conglomerate
The triple rhombus remains synonymous with reliability and heritage. In 2026, AI-assisted mobility and smart vehicle integration highlight Mitsubishi’s forward-looking identity.
The three diamonds symbolize integrity, stability, and the brand’s Japanese roots, reinforcing trust globally.
20 Orkin
Industry: Pest Control
Orkin’s red rhombus acts as a shield for homes and businesses. In 2026, AI pest detection solutions and digital scheduling enhance the logo’s association with protection and reliability.
The diamond communicates authority, safety, and proactive control in pest management services.
21 Renault
Industry: Automotive
Renault’s minimalist rhombus now appears across electric and hybrid vehicles. In 2026, AI-driven mobility services amplify brand innovation while maintaining its historic diamond identity.
The clean diamond shape communicates precision, engineering excellence, and French design heritage.
22 Renault Sport
Industry: Motorsports
Renault Sport’s rhombus incorporates motion lines for speed. AI-driven racing analytics in 2026 integrate with brand visuals, reinforcing the logo’s high-performance identity.
The diamond conveys agility, velocity, and engineering precision for motorsports enthusiasts.
23 Rivian
Industry: Electric Vehicles
Rivian’s interlocking R rhombus symbolizes exploration and innovation. In 2026, AI-powered off-road route planning reinforces the adventurous spirit encapsulated by the logo.
The geometric diamond reflects movement, discovery, and premium EV design for sustainable adventure mobility.
Why the Rhombus Endures in Logo Design
The rhombus remains a timeless choice in 2026 because it’s versatile, stable, and symbolic. From technical precision in Binance and Ethereum to trust and heritage in Clorox and CIBC, it adapts to diverse brand identities effortlessly.
For brands, the rhombus signals stability, structure, reliability, and innovation across industries—tech, finance, automotive, and beyond. Designers recognize that the shape is more than aesthetics; it’s a framework, a promise, and a visual language that builds trust and excitement.
📐 Design Tip: A well-crafted rhombus isn’t just geometric—it’s an essential part of your brand’s visual strategy, helping communicate clarity, precision, and forward-thinking in a competitive, AI-driven marketplace.
