In the ever-evolving world of branding, companies constantly seek ways to refresh their image and remain relevant. Rinse, a premium laundry and dry-cleaning service, recently embraced a gold and minimalist design in its rebranding strategy. But what makes this change significant? And how does a shift to gold and minimalism elevate a brand’s perception? In this blog, we’ll dive deep into Rinse’s rebranding approach, the psychology behind gold and minimalism, and what businesses can learn from this transformation. Why Did Rinse Rebrand? Rinse has been a trusted name in the on-demand laundry and dry-cleaning industry. However, as competition increased, the…
Author: Vector Seek
Slack, the workplace communication tool used by millions, shocked users in 2019 when it unveiled a new logo—replacing its famous hashtag-style design. Even more surprising was the company’s admission that their old logo was, in their own words, ‘awful’. But why did Slack think their original logo was so bad? And what’s new about the redesign? In this post, we’ll break down Slack’s rebranding journey, why they made the change, and whether it was a smart move or a branding misstep. The Old Slack Logo: Why Was It ‘Awful’? Problems with the Original Logo Slack’s original logo, introduced in 2013,…
When you think of wellness, what comes to mind? Yoga mats, green smoothies, meditation apps? What about… logos? Believe it or not, branding plays a huge role in how we perceive wellness. Take WW (formerly Weight Watchers) as an example. Their recent logo redesign isn’t just a pretty shape—it’s a strategic move to align with modern wellness trends. Let’s break down how WW’s new logo bridges the gap between branding and well-being, and what other brands can learn from it. WW has come a long way since its founding in 1963. Originally called Weight Watchers, the brand focused on weight loss…
For over two decades, This American Life has been a staple in the world of storytelling and journalism. Known for its compelling narratives and deep dives into real-life experiences, the podcast has built a loyal audience. Recently, the show underwent a visual rebranding, unveiling a flag-inspired logo that symbolizes its deep connection to American culture. But does this new design successfully capture the essence of the show? In this blog, we’ll explore the history of This American Life’s branding, analyze the new logo, and discuss how this design update aligns with the podcast’s identity. The Evolution of This American Life’s…
Faces & Emotions Emojis Faces & Emotions Emojis Emoji Name Meaning Action 😀 Grinning Face A happy, smiling face. Download PNG 😃 Grinning Face with Big Eyes A happy face with wide-open eyes. Download PNG 😄 Grinning Face with Smiling Eyes A happy face with smiling eyes. Download PNG 😁 Beaming Face with Smiling Eyes A face smiling with joy and excitement. Download PNG 😆 Grinning Squinting Face A face laughing with eyes closed. Download PNG
In today’s fast-paced digital world, even the most historic institutions are embracing modernization. The Houses of Parliament, a symbol of British democracy for centuries, recently unveiled a simplified logo. This transformation aligns with contemporary branding trends, ensuring better adaptability across digital platforms. But what does this change signify? How does it impact digital branding strategies? In this article, we take an in-depth look at the Houses of Parliament’s new identity, its rationale, and its impact on digital-first branding. The Need for a Simplified Logo Logos serve as a brand’s visual identity, and in a world where mobile screens dominate, complexity…
AdAge, one of the most respected names in marketing and advertising journalism, has recently unveiled a new logo inspired by the 1930s. This redesign is not just a visual update—it’s a statement about the brand’s heritage and its vision for the future. But does this nostalgic look align with the modern digital landscape? In this blog, we’ll explore the history of AdAge’s branding, the reasoning behind the redesign, and what it means for the publication’s identity in the fast-changing world of advertising. The Evolution of AdAge’s Logo: From Classic to Contemporary AdAge has undergone several logo updates over the decades,…
Wahaca, the beloved UK-based Mexican street food chain, has undergone a major visual transformation with a bold and colorful rebrand. The new logo captures the essence of Mexico’s lively culture, bringing a fresh, modern twist to the brand while staying true to its roots. But what does this change mean for the brand, and how does it impact Wahaca’s identity? Let’s dive into the details of this vibrant rebranding. The Evolution of Wahaca’s Branding Since its inception, Wahaca has been known for its dedication to authentic Mexican flavors, drawing inspiration from the bustling street food scene of Mexico. Over the…
For years, the Travel Channel has been synonymous with adventure, exploration, and cultural discovery. However, in a bold move to modernize its image, the channel underwent a major rebranding—including a fresh new logo. But does this redesign truly capture the essence of adventure and travel? In this blog post, we’ll take a deep dive into Travel Channel’s new logo, its impact on brand identity, and what this change means for its loyal audience. The Evolution of Travel Channel’s Logo Over the years, Travel Channel has gone through several logo transformations to reflect shifts in branding and content focus. Here’s a…
FatFace, a well-known British lifestyle brand, has come a long way since its inception in 1988. What started as a small surf-inspired venture has transformed into a major high-street fashion retailer. Over the years, FatFace’s branding, particularly its logo, has evolved to reflect this shift. But why did the company rebrand? And how has this transformation helped reposition FatFace in the competitive retail industry? Let’s dive into the journey of FatFace’s logo transformation and what it signifies for the brand. The Origins: A Surf and Ski-Inspired Identity FatFace was founded by two friends, Tim Slade and Jules Leaver, in 1988.…
