FatFace, a well-known British lifestyle brand, has come a long way since its inception in 1988. What started as a small surf-inspired venture has transformed into a major high-street fashion retailer. Over the years, FatFace’s branding, particularly its logo, has evolved to reflect this shift. But why did the company rebrand? And how has this transformation helped reposition FatFace in the competitive retail industry? Let’s dive into the journey of FatFace’s logo transformation and what it signifies for the brand. The Origins: A Surf and Ski-Inspired Identity FatFace was founded by two friends, Tim Slade and Jules Leaver, in 1988.…
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