The Power of the Rhombus: 22 Famous Logos That Use Diamond-Shaped Design Elements

In the world of visual identity, shapes speak louder than words. Among these, the rhombus—a four-sided diamond shape—stands out as a geometric powerhouse. Associated with precision, balance, innovation, and strength, this angular form has become a trusted visual tool for brands across sectors, from finance and technology to automotive and pharmaceuticals.

In this article, we’ll break down 22 iconic logos that incorporate a rhombus in their design. You’ll learn:

• The symbolism and psychological resonance behind the diamond shape
• How diverse industries use the same shape for different strategic effects
• Insights into color, composition, and typographic integration
• How rhombus logos reflect broader branding trends

Let’s explore how these logos harness the rhombus to visually communicate trust, momentum, protection, and more.

1. Binance

• Industry: Cryptocurrency Exchange
• Design Notes:
  At a glance, it’s just four small rhombuses forming a diamond—but it’s more than a cool shape. It’s sharp, intentional, and feels like something built with code in mind.
• Symbolism:
  Each piece represents a layer of blockchain or a node in a decentralized system. Together, they form something complete—mirroring how Binance connects users to a wider crypto ecosystem. Funny enough though, Binance is centralized, while the logo screams decentralization. Irony? Maybe. Smart move? Absolutely.
• Color Psychology:
  Yellow brings energy and a sense of innovation—like something always pushing forward. Black adds authority, trust, and a little mystery. The combo says: “We’re modern, but we mean business.”
• Why It Works:
  That clean geometry isn’t just for looks. It hints at precision, security, and the kind of stability people want in a volatile crypto space. It’s abstract but memorable—exactly what a global tech brand needs.
• Designer’s Take:
  It’s not warm or emotional, but that might be the point. Binance isn’t here to feel friendly—it’s here to feel solid. Still, using a decentralized-looking logo for a centralized exchange? That’s either brilliantly ironic or just playing both sides. Either way, it works.

  Download: Binance Logo

2. Blue Buffalo

• Industry: Pet Food
• Design Notes:
  The logo is a detailed rhombus with layered icons and classic typography inside. It looks more like a vintage crest or a seal than a modern logo—and that’s very intentional.
• Symbolism:
  The ornate diamond shape feels wholesome and balanced. It suggests purity, nature, and care—all the things you’d want in food for your furry best friend. The framing makes it feel like a protective emblem, almost like a family shield.
• Typography:
  The serif font choice gives off strong heritage vibes. It’s traditional, trustworthy, and quietly says, “We’ve been doing this a long time—and we do it right.” It’s the opposite of trendy, which in this case, is a good thing.
• Why It Works:
  That rhombus doesn’t just frame the brand—it elevates it. It’s designed to feel like a stamp of quality, like something you’d find on an old-world apothecary jar or a farmer’s market label. It signals care and craftsmanship.
• Designer’s Take:
  It’s heartfelt, but polished. Some might say it’s a bit too ornate for today’s minimalist era, but for pet parents who want trust and tradition over flashy gimmicks, it hits the mark. It feels like love—packaged and ready to serve.

  Download: Blue Buffalo Logo

3. Boomerang

• Industry: Television (Children’s Channel)
• Design Notes:
  The logo features a stylized rhombus, rotated 45°, creating a tilted square that feels fun and full of movement. It’s simple, but with just enough twist to catch the eye.
• Symbolism:
  The shape nods directly to the name “Boomerang”—symbolizing motion, cycles, and the idea of something fun that keeps coming back. Perfect for a channel built on classic cartoons that never go out of style.
• Typography:
  The custom wordmark often hugs the rhombus shape, blending nostalgic charm with a playful, modern edge. It’s cartoonish, but not childish—just right for cross-generational appeal.
• Why It Works:
  It’s a logo that moves—even when standing still. The rotated rhombus adds energy and momentum, making the brand feel active and engaging. And let’s be honest: it’s a clever way to tell kids and parents alike, “Hey, the fun never stops here.”
• Worth Noting:
  It may look simple, but that’s its superpower. The design is easy to recognize, fun to remember, and carries just the right amount of personality. For a brand built around joy and nostalgia, Boomerang’s logo hits the sweet spot—clever without overthinking it.
• Industry: Automotive (Defunct German Brand)
• Design Notes:
  Borgward’s logo sits within a sharp diamond-shaped frame, featuring bold, intersecting elements. It’s crisp, structured, and unmistakably engineered to feel precise—like the vehicles it once represented.
• Symbolism:
  The diamond frame suggests balance and order, while the intersecting parts point to craftsmanship and innovation. It proudly reflects German engineering values—structured, dependable, and a bit no-nonsense.
• Typography:
  Typically paired with bold, clean type, the logo doesn’t scream for attention. It’s composed, classic, and quietly confident—just like a vintage German car should be.
• Why It Works:
  This isn’t a flashy, modern badge. It’s built like a blueprint—purposeful and geometric, which speaks directly to car enthusiasts who appreciate discipline and detail. The symmetry hints at performance and control, while the overall badge-like shape gives it a sense of prestige.
• What Stands Out:
  There’s an old-world charm here—no gradients, no gimmicks—just clarity and character. While Borgward may no longer be around, the logo still feels like a nod to an era when cars were machines of pride and precision. It’s the kind of emblem you’d expect to find on the grille of a car built to last—and maybe even outlive the brand itself.

  Download: Boomerang Logo

4. Buffer

• Industry: SaaS / Social Media Scheduling
• Design Notes:
  The logo is a neat stack of three 3D rhombus-like shapes—almost like tiles or floating layers. It’s minimalist but with enough depth to feel dynamic and purposeful.
• Symbolism:
  Each layer represents structure and flow—think scheduled posts, planned content, and a smooth automation process. It visually reinforces what Buffer does best: keeping your social media organized and running like clockwork.
• Typography:
  Usually paired with a simple, modern sans-serif typeface that says, “We’re here to make things easier.” It’s clean and approachable, with zero fluff—just like the tool itself.
• Why It Works:
  Buffer’s logo is subtle but clever. The layered rhombuses feel modular—like building blocks—perfect for a platform that helps users build a consistent online presence. It’s technical without being intimidating, and abstract without losing meaning.
• What Makes It Memorable:
  This isn’t a loud or showy logo—and that’s kind of the point. Buffer plays the long game: steady, structured, and quietly essential. It doesn’t need a lot of noise to make its value clear. For users who love efficiency and clarity, the logo is basically a visual checklist—organized, stacked, and ready to go.

  Download: Buffer Logo

5. CIBC (Canadian Imperial Bank of Commerce)

• Industry: Banking
• Design Notes:
  CIBC doesn’t hit you over the head with a diamond shape—but look closely, and you’ll spot subtle rhombus motifs woven through its branding. It’s understated, but intentional.
• Symbolism:
  These angular shapes quietly signal strength, precision, and stability—exactly what you’d want from a bank. The rhombus acts as a visual shorthand for trust, structure, and longevity. Nothing flashy—just solid ground.
• Typography:
  The font is clean, confident, and modernized over time to reflect both tradition and progress. Paired with the rhombus elements, it says: “We’re here for the long haul—and we know what we’re doing.”
• Why It Works:
  In finance, shapes matter. Circles can feel too soft, and jagged edges too risky. But diamonds? They hit the sweet spot—sharp, balanced, and enduring. CIBC’s quiet use of these shapes reinforces its role as a dependable institution without needing to shout about it.
• Worth Noting:
  While some brands go bold with their symbolism, CIBC takes the refined route. It’s like the tailored suit of bank logos—classic, composed, and built to last. For customers who value heritage and dependability over hype, that’s a powerful (and reassuring) message.

Download: CIBC Logo

6. Clorox

• Industry: Cleaning Products
• Design Notes:
  Clorox’s logo features a bold, italicized wordmark nestled inside a sharp rhombus. The slanted text and shape together create a sense of motion—like it’s actively working, even when sitting still.
• Color Psychology:
  The blue signals trust, cleanliness, and reliability—basically, everything you want when reaching for a disinfectant. The red adds energy and urgency. Together, it says: “This stuff works—and fast.”
• Typography:
  The italicized font isn’t just for show. It pushes forward, giving the logo momentum and making it feel proactive, not passive. It’s like your go-to cleaning product just sprang to life.
• Why It Works:
  The rhombus acts like a containment shield, holding the brand tight. It suggests precision, safety, and that nothing’s getting out of line—ideal for a brand built on control and cleanliness. Visually, it almost feels like a badge or warning sign (in a good way), reinforcing that Clorox is serious about hygiene.
• Something to Appreciate:
  Clorox doesn’t hide behind soft curves or bubbly icons. The logo is crisp, confident, and unapologetically clean. In a sea of pastel-clean branding, it stays bold—because when it comes to killing germs, you want a brand that means business.

  Download: Clorox Logo

7. Cub Scouts (Boy Scouts of America)

• Industry: Youth Organization
• Design Notes:
  The logo is built around a strong rhombus frame housing a detailed wolf icon and stylized typography. It’s instantly recognizable—like something that belongs on a uniform, ready to be worn with pride.
• Symbolism:
  The rhombus represents more than just a design choice—it’s a symbol of structure, discipline, and belonging. The wolf stands for courage, teamwork, and the spirit of learning through doing—all values rooted deep in the Cub Scout experience.
• Typography:
  Bold and clean, the type feels timeless—like something carved into tradition. It complements the symbol without overpowering it, which makes sense for an organization that balances independence with guidance.
• Why It Works:
  This isn’t just a logo—it’s a badge. Literally and figuratively. The diamond shape taps into the rich visual language of scouting: rank patches, achievement badges, uniforms, and symbols that carry weight. It feels official, but also adventurous—structured yet spirited.
• What Makes It Stick:
  It captures the essence of what Cub Scouts is all about—growth, community, and progress through milestones. And because it’s rooted in iconography that scouts wear and earn, the logo becomes a living part of the journey, not just branding on a page.

  Download: Cub Scouts Logo

8. Disney Princess

• Industry: Entertainment / Licensing
• Design Notes:
  At the heart of the Disney Princess logo is a flowing, elegant script tucked inside a gem-like rhombus. The shape shimmers like a cut diamond—fitting for a world built on magic, gowns, and glass slippers.
• Symbolism:
  That diamond isn’t just pretty—it’s purposeful. It suggests royalty, sparkle, and timeless fantasy. Just like a crown jewel, it frames the brand in elegance and fairy-tale allure. The script adds softness and grace, capturing the charm of beloved princesses across generations.
• Typography:
  Delicate and decorative, the type feels like it was lifted from a storybook. It’s both nostalgic and aspirational, nodding to classic tales while staying relatable to today’s dreamers.
• Why It Works:
  The diamond shape is more than a design flourish—it’s a metaphor. It says this brand is precious, polished, and full of wonder. For young fans (and nostalgic adults), it’s a visual cue that they’re entering a magical world where anything is possible—especially happily ever after.
• A Bit of Sparkle:
  This logo doesn’t shout—it twinkles. It feels like an enchanted pendant or the crest of a royal family. In the realm of licensed entertainment, it’s both iconic and emotionally resonant—a perfect jewel in Disney’s storytelling crown.

  Download: Disney Princess Logo

9. Dow

• Industry: Chemicals and Manufacturing
• Design Notes:
  Dow keeps it simple and powerful—a bold white wordmark sitting squarely in a red rhombus. No frills, no flourishes. Just precision and purpose.
• Symbolism:
  The red diamond isn’t just for aesthetics. It radiates authority, urgency, and technical strength. In industries where safety, science, and standards are non-negotiable, that signal matters. It’s a corporate warning label—but make it iconic.
• Typography:
  The font is clean, geometric, and grounded. It doesn’t try to charm you—it wants to be read clearly, quickly, and with conviction. Exactly what you’d expect from a brand that deals in innovation at an industrial scale.
• Why It Works:
  The rhombus shape here means business—literally. It sharpens the brand’s tone, suggests structure, and delivers instant recognition in lab coats and boardrooms alike. It also subtly nods to chemistry: labels, compounds, safety signs. It belongs where things are engineered, tested, and made to last.
• What Stands Out:
  Dow’s logo isn’t playful, and that’s the point. In a field where a mistake could mean disaster, the design says, “We’re serious. We’re capable. We’re trusted.” That red rhombus isn’t decoration—it’s a declaration.

  Download: Dow Logo

10. Dropbox (Legacy Logo)

• Industry: File Storage / Cloud
• Design Notes:
  Dropbox’s logo is a clever diamond shape formed by four neatly tilted rectangles. It’s clean, modern, and geometric—but not cold. At a glance, it feels like folded paper, or even an open gift box.
• Symbolism:
  This isn’t just minimalist design for the sake of aesthetics. The modular structure speaks directly to what Dropbox offers: organized, flexible storage. Each rectangle is like a building block—suggesting that your digital life has a home, a system, and a little breathing room.
• Typography:
  Though the current wordmark is quite plain and neutral, it plays well with the visual identity. It doesn’t fight for attention—it lets the icon do the talking.
• Why It Works:
  Here’s the magic: the diamond shape subtly resembles an open box, which is spot-on for a brand literally named “Dropbox.” It’s visual metaphor done right—abstract enough to stay timeless, but direct enough to make sense.
• Nice Touch:
  Dropbox took a storage product and made it feel light, accessible, and even a bit elegant. The logo isn’t flashy, but it lands the promise: this is where your stuff goes, safely and simply. A calm center in the digital clutter.

  Download: Dropbox Logo

11. Dynamo Kyiv

• Industry: Football Club
• Design Notes:
  Dynamo Kyiv’s logo centers around a stylized “D” neatly enclosed within a bold blue rhombus. It’s sharp, clean, and instantly recognizable—just like a football club’s logo should be.
• Symbolism:
  The rhombus here represents more than just a shape. It stands as a shield—symbolizing defense, strength, and the pride of the club. The blue color adds a layer of regional pride, reflecting both the club’s identity and its connection to Kyiv. It’s a visual anchor for the team’s storied history and rich heritage.
• Typography:
  The font is simple and straightforward, ensuring the emphasis stays on the emblem. It complements the strong shape without competing with it, reinforcing the legacy and clarity of the club’s brand.
• Why It Works:
  In European football, identity is everything. The rhombus lends a sense of security and distinction, framing the “D” like a crest. It’s a visual nod to the tradition of football clubs using shields to represent honor, achievement, and unity—traits Dynamo Kyiv holds dear.
• What Stands Out:
  The design is both bold and timeless, giving Dynamo Kyiv a mark of pride that fans can rally behind. It’s more than just a logo—it’s a symbol of victory and local glory.

  Download: Dynamo Kyiv Logo

12. Ethereum

• Industry: Cryptocurrency
• Design Notes:
  Ethereum’s logo is a captivating stack of rhombuses that come together to form a 3D crystal shape. The layered design gives it depth and movement, making it feel dynamic—like it’s constantly evolving.
• Symbolism:
  The stacked rhombuses represent the transparency and layers that define Ethereum’s blockchain. Each layer is symbolic of the decentralized nature of Ethereum, where multiple protocols, dApps, and smart contracts coexist. It’s also a nod to the “future tech” feel—something cutting-edge and ready to change the world.
• Typography:
  The wordmark is simple and clean, providing balance to the geometric complexity of the logo. It’s not flashy but gives the entire visual identity a grounded, professional feel.
• Why It Works:
  The geometric nature of the logo supports Ethereum’s reputation as a robust, multi-layered blockchain platform. It’s a digital-first brand, so the 3D crystal effect aligns perfectly with the innovative, tech-forward spirit of the platform. It feels futuristic without being overly complicated.
• What Stands Out:
  The logo’s clean, modern look mirrors the ethos of Ethereum itself—cutting-edge, transparent, and open for innovation. It’s an emblem for a new age of finance, tech, and decentralized solutions.

  Download: Ethereum Logo

13. Gilera

• Industry: Motorcycles
• Design Notes:
  Gilera’s logo features two interlinked rhombuses, with the brand name housed inside. The design is bold and compact, embodying the essence of strength and movement. The linked shapes form a continuous flow, hinting at mechanical precision.
• Symbolism:
  The two rhombuses working together symbolize motion, power, and unity—key traits for a motorcycle brand. The interlocking shapes suggest not just connectivity but the harmonious movement of gears, wheels, and the dynamic nature of motorcycling.
• Typography:
  The brand name is straightforward and industrial, grounding the energetic logo. It reinforces Gilera’s reputation as a serious player in the motorcycle industry, with a focus on performance and reliability.
• Why It Works:
  The linked rhombuses are a clever visual metaphor for mechanical parts in motion—perfect for a brand known for speed, engineering, and design. It also mirrors the way a motorcycle’s engine and wheels work together in harmony. The logo feels like it’s in constant motion, reflecting the thrill and energy that comes with riding.
• What Stands Out:
  This design isn’t just about looking fast; it’s about feeling fast. The interlinked shapes give Gilera a logo that feels powerful, dynamic, and built for performance—just like the motorcycles themselves.

  Download: Gilera Logo

14. GOT7

• Industry: K-pop Music Group
• Design Notes:
  GOT7’s logo features a star-shaped rhombus seamlessly integrated into the design. The geometric shape stands out, giving the logo a modern edge while staying true to the group’s energetic and bold identity.
• Symbolism:
  The star-shaped rhombus represents the strength and unity of the seven members. Each point of the star reflects their individual contributions, yet it all comes together to form a unified whole, much like the group’s dynamic synergy.
• Typography:
  The typography is sleek and simple, allowing the star-shaped rhombus to take center stage. It’s a design that doesn’t overwhelm, instead complementing the logo’s symbolism of unity and collective strength.
• Why It Works:
  The integration of a geometric shape gives GOT7’s logo a clean, distinctive look. The star-like rhombus adds a pop of flair while subtly highlighting the group’s name and identity. It’s bold, youthful, and instantly recognizable—qualities that reflect the vibrant energy of K-pop.
• What Stands Out:
  The star-shaped rhombus adds a unique geometric twist to the logo, making it not just another K-pop group design but one that feels fresh and innovative. It’s a visual representation of GOT7’s powerful, unified presence in the music world.

  Download: Gilera Logo

15. Knipex

• Industry: Tools / Manufacturing
• Design Notes:
  Knipex’s logo is centered around a bold red rhombus that encloses the brand’s name in strong, white text. The simple, direct design makes it instantly recognizable and emphasizes the brand’s no-nonsense approach to quality tools.
• Symbolism:
  The red rhombus embodies strength and durability, critical qualities for a tool manufacturing brand. It’s an industrial shape that conveys reliability, power, and the precision associated with Knipex’s products. The red also evokes energy and action—perfect for a company that builds tools for professionals who need performance under pressure.
• Typography:
  The white text stands out against the bold red, reinforcing Knipex’s commitment to clarity and strength. The type is straightforward and practical, much like the tools Knipex produces.
• Why It Works:
  The red rhombus gives the logo a sense of sturdiness, mirroring the solid, reliable nature of Knipex’s tools. It also evokes the feeling of a toolbox—essential for professionals in the industry. This simple yet effective design communicates exactly what the brand stands for: high-quality, durable tools built for precision.
• What Stands Out:
  The logo’s straightforward, bold design cuts through the clutter. It’s as dependable as the tools Knipex makes—strong, effective, and built to last.

    Download: Knipex Logo

16. Lee Cooper

• Industry: Fashion / Denim
• Design Notes:
  Lee Cooper’s logo features a slanted rhombus that houses the brand’s script text, creating a dynamic and stylish look. The angled shape adds an element of movement, reflecting the brand’s youthful energy.
• Symbolism:
  The slanted rhombus symbolizes an edgy, fashion-forward attitude. It conveys a sense of rebellion and confidence—perfect for a denim brand that’s all about self-expression and individuality. The vintage feel of the design also speaks to the brand’s long-standing heritage in the fashion industry.
• Typography:
  The script text adds a touch of classic charm, giving the logo a refined yet approachable vibe. It blends well with the modern, angular shape of the rhombus, creating a balance between contemporary style and timeless appeal.
• Why It Works:
  The slanted rhombus evokes the look of vintage denim label patches, connecting Lee Cooper’s products to its legacy in denim fashion. This nostalgic nod feels fresh and relevant, appealing to both new and longtime fans of the brand.
• What Stands Out:
  The logo’s mix of edgy modernity and retro charm makes it feel both current and timeless. It’s a clever visual link to Lee Cooper’s heritage, while still feeling fresh and full of youthful spirit.

  Download: Lee Cooper Logo

17. McLaughlin

• Industry: Automotive (Historic)
• Design Notes:
  McLaughlin’s logo features a classic diamond shape, paired with elegant serif typography. The design is sleek and sophisticated, capturing the essence of high-end automotive craftsmanship. The diamond shape is simple yet impactful, making the logo timeless and instantly recognizable.
• Symbolism:
  The diamond shape represents luxury, elegance, and precision—qualities that are synonymous with McLaughlin’s legacy in the automotive world. The serif typography adds a touch of refinement, reinforcing the brand’s commitment to craftsmanship and quality.
• Typography:
  The serif fonts enhance the brand’s historic, luxury feel. The typography is formal and traditional, grounding the design in the values of craftsmanship and legacy. It communicates authority and high standards—traits that align with McLaughlin’s prestige in the automotive industry.
• Why It Works:
  The classic diamond shape and serif typography reflect a period-accurate design strategy, connecting McLaughlin’s identity to its heritage of producing luxury automobiles. This design appeals to an audience that values tradition, quality, and timeless elegance.
• What Stands Out:
  The logo’s vintage appeal ensures McLaughlin’s place in automotive history. It speaks to a time of meticulous craftsmanship and high-end performance, making it perfect for a brand rooted in luxury and elegance.

18. Mitsubishi

• Industry: Automotive / Conglomerate
• Design Notes:
  Mitsubishi’s logo consists of three rhombuses arranged in a triangular formation, creating a striking, symmetrical design. The simple yet powerful arrangement of shapes conveys a sense of stability and balance, aligning perfectly with the brand’s values.
• Symbolism:
  The three rhombuses symbolize strength, integrity, and reliability—key qualities that Mitsubishi strives to uphold across its diverse range of industries. The design also reflects the company’s Japanese heritage, with the word “Mitsubishi” meaning “three diamonds” in Japanese, which adds a deeper layer of cultural significance.
• Typography:
  Mitsubishi’s logo is complemented by clean, understated typography, ensuring the focus remains on the iconic triple-diamond symbol. The text feels grounded and professional, reinforcing the brand’s legacy of reliability and quality.
• Why It Works:
  The triple-diamond formation is not only visually appealing but also deeply tied to Mitsubishi’s identity. It communicates clarity and reflects the company’s commitment to innovation while honoring its rich history. The symbol is instantly recognizable, reinforcing the brand’s position as a trusted global leader.
• What Stands Out:
  The triple rhombus design is a perfect visual representation of Mitsubishi’s enduring strength and heritage. It’s a logo that not only captures the brand’s past but also its ongoing commitment to excellence across industries.

19. Orkin

• Industry: Pest Control
• Design Notes:
  Orkin’s logo is centered around a white sans-serif font within a bold red rhombus. The clean, modern typography contrasts with the strong, angular shape of the rhombus, making the logo both simple and powerful.
• Symbolism:
  The rhombus shape serves as a symbolic shield, representing protection and control—core themes for a pest control brand. The red color adds a sense of urgency and authority, reinforcing Orkin’s commitment to managing and eliminating pests efficiently and effectively.
• Typography:
  The white sans-serif font is straightforward and professional, enhancing the logo’s clean and modern look. It reflects the brand’s approachability and trustworthiness, positioning Orkin as a reliable and no-nonsense solution for pest problems.
• Why It Works:
  The red rhombus acts as a shield, symbolizing Orkin’s role in protecting homes and businesses from pests. It’s a simple yet effective visual that communicates authority and safety, making it easy for customers to associate the brand with dependable pest control.
• What Stands Out:
  The logo’s bold use of red and the protective rhombus shape are perfect for a pest control brand, as they visually communicate Orkin’s promise of safety and control. It’s a design that resonates with both urgency and trust.

  Download: Orkin Logo

20. Renault

• Industry: Automotive
• Design Notes:
  Renault’s logo has evolved over the years, with the rhombus shape at its core becoming increasingly minimalistic. The iconic diamond now features cleaner, simpler lines, reflecting the company’s modern approach to design and technology.
• Symbolism:
  The rhombus represents innovation, engineering, and Renault’s rich French design heritage. The diamond shape has always been tied to the brand’s identity, symbolizing precision, craftsmanship, and forward-thinking solutions in the automotive industry.
• Typography:
  The typography used in Renault’s logo is straightforward and contemporary, complementing the minimalist design of the rhombus. It keeps the focus on the iconic diamond, reinforcing the brand’s commitment to modernity and simplicity.
• Why It Works:
  The rhombus has become synonymous with Renault over the decades, and its evolution reflects the company’s journey. The logo’s timeless design ensures immediate brand recognition, making it a powerful visual representation of Renault’s values and legacy.
• What Stands Out:
  The logo’s minimalism and enduring rhombus shape make it instantly recognizable. It’s a perfect balance of tradition and modernity, communicating Renault’s commitment to innovation while honoring its legacy in the automotive industry.

  Download: Renault Logo

21. Renault Sport

• Industry: Motorsports
• Design Notes:
  Renault Sport’s logo takes the iconic rhombus from the main Renault brand and infuses it with dynamic motion lines and speed motifs. This design transformation gives the logo a sense of movement, aligning perfectly with the high-speed world of motorsports.
• Symbolism:
  The rhombus retains its core symbolism of precision and engineering excellence, while the added motion lines evoke velocity, agility, and power—key qualities in motorsports. Together, they communicate the perfect fusion of Renault’s engineering heritage with the raw energy of racing.
• Typography:
  The typography is sharp and bold, designed to stand out and capture attention. It complements the logo’s energetic motifs, reinforcing Renault Sport’s focus on performance and speed.
• Why It Works:
  By amplifying the original rhombus and adding elements that symbolize motion, Renault Sport’s logo creates a visual identity that’s both connected to the main brand and distinct in its own right. It speaks to the brand’s athleticism and high-performance mindset, making it immediately recognizable in the motorsports world.
• What Stands Out:
  The integration of motion and speed with the classic rhombus creates a logo that perfectly represents Renault Sport’s thrilling, high-energy sub-brand. It’s a sleek, powerful visual that resonates with fans of precision and performance.

  Download: Renault Sport Logo

22. Rivian

• Industry: Electric Vehicles
• Design Notes:
  Rivian’s logo features a stylized rhombus formed by two interlocking “R” shapes. This clever design combines the brand’s initials with a dynamic, geometric form that stands out as modern and sleek.
• Symbolism:
  The rhombus evokes the idea of discovery and adventure, perfect for Rivian’s identity as an electric vehicle company built for exploration. The interlocking “R” shapes suggest movement, partnership, and innovation, while also hinting at the shape of a compass, guiding the way forward.
• Typography:
  Rivian’s typography is bold and straightforward, ensuring the focus remains on the icon while conveying the brand’s cutting-edge, premium positioning in the electric vehicle market.
• Why It Works:
  The rhombus shape and interlocking R’s form a visual identity that speaks to the brand’s commitment to adventure and performance, especially in outdoor and off-road settings. The diamond-like frame subtly suggests compass points, reinforcing the brand’s explorer spirit.
• What Stands Out:
  Rivian’s logo is a perfect blend of innovation and exploration. It’s not just about electric vehicles—it’s about pushing boundaries, adventure, and the future of mobility, making it a fitting symbol for a brand leading the way in premium electric performance.

  Download: Rivian Logo

Why the Rhombus Endures in Logo Design

The rhombus has proven itself a timeless design choice in logos. Why? Because it’s incredibly versatile, visually stable, and carries rich symbolism. From the technical precision of Binance and Ethereum to the trust and tradition evoked by Clorox and CIBC, the rhombus adapts to different brand identities with ease. It can be a symbol of security, yet also convey a forward-thinking, progressive edge—just look at how Renault and Rivian use it.

For brands, the rhombus offers a subtle but powerful way to communicate a range of messages: stability, structure, reliability, and innovation. It works in tech, finance, automotive, and beyond, making it a universal shape that spans industries and appeals to diverse audiences.

📐 Design Tip: For designers and brand strategists, the message is clear: the shape you select for your brand identity is more than just aesthetics—it’s a signal, a frame, and often, a promise. A well-crafted rhombus isn’t just geometric; it’s a key part of your brand’s visual language, helping to establish both trust and excitement. In short, the rhombus endures because it does more than just look good—it works.