The Very First Logo of the World

Before logos, the world would stamp their entities and commodities to show ownership. Labeling things have been ever since 3000 B.C. but this wasn’t enough for claiming. The world needed something solid to label their invention and then came the concept of logos. Greek philosopher Heraclitus used the term ‘logo’ for commodity knowledge and order.

Logos have played an important role of evolving societal perceptions and commercial identities. According to stats of 2023, 34% of the people opt for a product or service based on the company’s logo. The question that ticks people most is what did the first logo look like?

The Genesis of Logo

We have found answer to the question. As mentioned above, logos have been around the world for centuries but the first ever registered logo was seen in 1777. The world’s first logo was registered by Bass Brewery. This brewery was founded in 1777 by William Bass in England. It became the biggest beer-selling company in 1877. The company changed its logo 4 times in its 247 years of existence.

1777

This is the first logo of Bass Brewery. The logo has a vertical oval consisting of 6 layers. The first layer has a thin black border, followed by a white color filled layer. This layer has text on the top and bottom in black with all capitalized letters. The top text says “THIS LABEL IS ISSUED ONLY BY BASS . RATCLIFF & GRETTON . LIMITED”. The bottom text says “BREWERS . BURTON – ON – TRENT”. Both set of texts have dashes on each ends. The rest of the space is covered by small black and white circles. The third layer is a separating thin black border.

The fourth layer has grey color fill with black floral design. The fifth layer has a separating black border and the final layer is red and white with cylindrical design. This layer also has the name of the company in designed in black with all upper case letters. The name of the company says “BASS & CO’s PALE ALE”, below this is a red color filled triangle with 2 words in black “TRADE MARK”.

Below the triangle is again the name of the company in black, the first letter is capitalized and the rest are in small case. This word is underlined and has used a joined writing font type. Beside it is an unidentified set of letters which almost looks like a signature. All of the text is similar to Calibri Body Bold font type.

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1855

This is the second logo of Bass Brewery. This logo was also seen on the beer bottles. The logo has a black color filled square with 5-layered vertical oval. The first and the second layers are red and black, the third and fourth are white and black. The last layer has white color fill with different elements including the triangle from the 1777 Bass Brewery logo and name of the company. This part also has two additional words; “SPECIAL” designed in red with black outline, all capitalized letters similar to Times New Roman font type and “ALE” designed in black with all upper case letters.

1876

This is the third logo of Bass Brewery. The logo is a 4-layered vertical oval. The first and the third layers are dull golden in different sizes. The second layer has dull black color fill with text; the top text says “WILLIAM BASS AND COMPANY”, the bottom text says “BREWERS IN BURTON ON TRENT SINCE 1777”. This text is designed in dull golden color. The fourth layer has the traditional triangle with golden text instead of black and the name of the company. Below it is a 3-word text “OUR FINEST ALE”, and below it is the signature of the owner. This logo was also used as the label on the products.

2013

This is the latest Bass Brewery logo. The logo never ditched its traditional red triangle but the text inside of it is gone in this variant. Below the triangle is the name of the company designed in the same way but in red. This logo is considered a good example of minimalization.

 

Conclusion

The color selection of the logo represents strength, energy, and passion. Since the company has been around since more than 2 centuries, the passion must be high-sky. This logo holds a lot of historical significance, can be easily recognized, and is simple yet memorable. Each logo of Bass Brewery combines to tell tale of the brand’s authenticity, heritage, and identity.

FAQs

Who owns Bass Brewery now?

Bass Brewery is now owned by Anheuser-Busch InBev’s.

What is the beer style in Bass?

Bass is a full-flavored ale.

How much percentage of alcohol is used in Bass beer?

Bass beers have 5.1% of alcohol.