Bape Logo: Company Overview
Bape is also known as “A Bathing Ape”. It is a Japanese fashion brand that was founded by Nigo in 1993 in Ura-Harajuku. It is a streetwear fashion brand and it is owned by I.T Group. The brand sells children’s, men’s, and women’s lifestyle streetwear. The company has 19 stores running in Japan including Bapexclusive Kyoto, Bapexclusive Aoyama, Bape Kids Store, Bape Pirate Stores, and Bape Stores.
The Kyoto store is also used for displaying art and hosting events sponsored by Bape. The company also operates different companies like The Cay Soldier, Baby Milo, Bape Café, and Bape Cuts hair salon. Nigo sold all of its companies to the I.T Group for $2.8 million in 2013.
Colors of Bape Logo
Bape never changed its logo and used the following colors
| Year |
Colors |
| 1993 |
Light brown, dark brown |
Bape Logo Details
Bape has been operating for more than 2 decades and has been sold to a different company but still, the logo is the same. If anyone is introduced to the logo for the first time, no one can tell that it’s a logo for a fashion brand company.
History of Bape: Evolution of the Logo
Bape changed its logo in the following ways.
1993
The logo has a face of an ape facing left and it also seems as if the ape is wearing glasses. The ape has an unusually long beard that actual ones don’t have. The ape seems to have a smirked smile. Above the ape, there is a text, “A Bathing Ape”. All the letters are capitalized and are slightly curved. The font used to design the logo is Rama Gothic M Heavy OTF (800).
Conclusion
The logo seems very boring – it is a streetwear fashion brand and there is a lot that could be done for a better logo. Fashion brands either have a very simple or a very fancy logo. We look forward to good changes in the company’s logo, as of now; there is no news about any changes in the logo.
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