About Black Rifle Coffee
Black Rifle Coffee is also known as BRCC (Black Rifle Coffee Company). It is based in Utah, United States. It was founded in 2014 but it gained international fame by 2017. The company sells coffee, coffee related clothing merchandise, and mugs. The company was formed by Evan Hafer who was a Green Beret.
He started selling a small amount of coffee from a friend’s website who sold clothing. This coffee was then called Freedom Roast. Since the brand took off after a year, Evan decided to make his own website and distribution and sell coffee and related accessories.
Meaning and History of Black Rifle Coffee Logo
The company sells directly to customers via their website and as of 2020, the company has more than 100,000 customers buying coffee from their site. The company recently opened shops in Georgia, Oklahoma, Texas, and Utah. The coffee is also available in Bass Pro Shops, 5.11 Tactical Stores and some firing ranges. The Black Rifle Coffee changed their logo twice in the following years.
Evolution of Black Rifle Coffee logo
The company has faced many controversies regarding jokes on guns and promoting military humor. The company expanded its business in Canada in 2017. The coffee company also launched its very own magazine named as Coffee or Die magazine which had content about coffee topics, law enforcement, veteran, military reports and lifestyle and trending news. The company changed its logo in the following ways.
2014
This year, the logo has a gun target icon and in it, BRCC is written in each part of the division but the letters are mirrored. On the right side of it, Black Rifle is written on top of Coffee Company and all the letters are capitalized. Below it, there is a 2d image of a black rifle. All the logo is black and white.
Black Rifle 2014 Logo
2017
This year, everything is the same but the rifle is gone.
Black Rifle 2017 Logo
Building of Black Rifle Coffee Logo
As of 2018, the company made a huge profit of $30 million and employed more than 200 employees and most of the employees were veterans of United States Military. As of 2021, the company now employs more than 500 people. The company stayed in trend by introducing iced and canned coffee in 2020. The Black Rifle Coffee logo is based on the following two things.
Font
The font of both logos is written in Veneer.
Color
Only black and white colors are used in both logos.
Provided Services
Download and use the Black Rifle Coffee logo for your business card, website and even assignments. With a single click, you can download any format of Black Rifle Coffee logo. We have the following formats of Black Rifle Coffee logo:
- Black Rifle Coffee logo PNG
- Black Rifle Coffee logo SVG
- Black Rifle Coffee logo AI
- Black Rifle Coffee logo Vector
You can also download the zip file of the Black Rifle Coffee logo.
Variants of Black Rifle Coffee Logo
VectorSeek provides the latest and the most hyped variants of Black Rifle Coffee logo with the best available quality. Download Black Rifle Coffee logo and experiment on them for free without any legal or copyright issues. We have the following variants of Black Rifle Coffee logo:
- Black Rifle Coffee old logo
- Black Rifle Coffee original logo
- Black Rifle Coffee logo transparent
Conclusion
The logo is very obvious but we think that the removal of the rifle from the first logo was a good idea. Since there are so many gun crimes in the United States, this logo was giving a positive vibe. The addition of a rifle in the logo was Evan’s idea since he was a Green Beret.
Report Abuse
