Overview
Logo says a lot about any company. We have seen logos that have nothing to do with what the company does but still they tend to heck lot of business. Today, you will learn about complete details and information of Elmer’s Glue logo including transformation, history, meaning, evolution, making and much more. You can also download Elmer’s Glue in PNG, AI, SVG and Vector.
About Elmer’s Glue
Elmer’s Glue is a product of Elmer’s Products Inc. It is an American-based company that deals in hardware, crafts, stationery office supply products, home repair and adhesives. Its predecessor is Borden and its parent company is Newell Brands.
It was founded in 1947 by Gail Borden. Its headquarters is in Ohio. The current President and CEO of the company is Michael V. Warren. The company employs more than 500 people working in the US.
Meaning and History of Elmer’s Glue
The company is a spin-off of Borden and it was independent in 1999. Elmer’s was acquired by an investment firm called Berwind Corporations in 2003. The company was again acquired by Newell Rubbermaid in 2015 for 600 USD. Elmer’s Glue changed its logo 3 times in the following years.
Evolution of Elmer’s Glue
The basis of the company was put back in 1857 where the founder only had 3 employees and an idea and named it Borden Inc. Borden acquired Casein Company of America in 1929 – this company was dealing with glues made from milk’s byproduct. Elmer’s glue changed its logo in the following ways.
1947
In this year, the logo had an orange background a white circle with wavy edges. There is a face of a cow facing to the left in blue color with white and orange filling. Below it, Elmer’s is written in blue color on top of Glue in blue color. Below it, ‘a Borden PRODUCT’ is written in blue color. The word Borden is bolded.
2003
In this year, the logo has an orange triangle and there is a face of a cow in white color with blue outline with horns facing to the right. Below it, Elmer’s is written in white color in a blue rectangle.
2015
In this year, the rectangle and triangles are made a single shape and all of it has a blue outline. In this logo, the logo is giving a devilish smirk and the rest of the contents of the logo are the same.
Designing of Elmer’s Glue Logo
In 1947, the company first introduced glue named Casecorez Glue. After 5 years of successfully conducting business, the company launched resin adhesives for woodwork and woodcrafts and it was called Cascamite. Elmer’s Glue logo is based on the following two things.
Colors
In all the years, the logo used orange, blue and white colors.
Fonts
In the first year, the name of the company is written in Tasty Bold font. The word Borden is similar to Amaro Fleurie font and the rest of the words are written in simple Calibri Body font. In the second year, the font is completely customized. In the last year, the font used is ITC Highlander Bold Italic.
Provided Services
At VectorSeek, you can find the best and highest quality of Elmer’s Glue logo in different editable files which are completely free. To download different formats of Elmer’s Glue logo, all you need to do is click and you are done. VectorSeek offers the following formats of Elmer’s Glue logo:
- Elmer’s Glue logo PNG
- Elmer’s Glue logo SVG
- Elmer’s Glue logo AI
- Elmer’s Glue logo Vector
You can download Elmer’s Glue logo in a ZIP file without any sign-up.
Conclusion
Elmer’s Glue logo has a face of a cow Borden used it as its mascot. It is basically Elsie the Cow. Although the company’s most famous product is Elmer’s Glue/squishies which is popular among kids. This is also why the devilish smirk is off. The logo could be used for a ruby or soccer team. Visitors can download Elmer’s Glue logo for free in PNG, AI, SVG and Vector variants.
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