About Hollister Company
The Hollister Company is a retail brand that was created in 2000. The company is owned by Abercrombie & Fitch Co. and goods are available through the company’s online store as well as in-store. The company ranks in the top five clothing brands among teenagers, according to Piper Jaffray in 2019.
The brand’s target group consists of female shoppers from the age of 14 to 18 and it is best known for its lifestyle and clubbing themes. Therefore, Hollister is often compared to Abercrombie & Fitch.
In 2012, the company opened its first Hollister store in Europe with a second store that same year in London. In 2014, the company opened its first store in Italy and 2016 saw the opening of Hollister’s first stores in Germany and Austria. Today, there are more than 600 Hollister stores worldwide. The average size is about 2,500 square feet with an area of 50-60m² for accessories such as fragrances or make-up.
About Hollister Logo
The Hollister Company has a simple and timeless logo. The logo is the black-colored logo, with a flying eagle on its brand name. The name “Hollister” is derived from the Dutch word for “seagull.” The company’s logo features a flying sea-gull, which represents dreamers and sailors.
The label successfully attracted youngsters with all of those things you can attract them with brilliant California beaches, surfing, hot sand. And it certainly worked. Any teenager would love to get a Hollister shirt. The font used in the logo is a custom typeface called Hollister. It’s a California-based brand that can be recognized by its logo tagline.
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