About It Works!
It Works! is a health company that manufactures supplements for weight loss, skin care, nutrition and related products. The idea of the company was put up in 2001 by Mark Pentecost. The company actually started in 2005 when Mark when to a doctor for a routine checkup and the doctor asked him to take supplements.
Upon asking what supplements he should have and the doctor said the expensive ones! That is when Mark thought to introduce the best and the most affordable supplements and vitamins in the market.
Meaning and History of It Works! Logo
Mark was a math teacher and a basketball coach in a high school in Michigan and he was always super conscious about his and his family’s health. His wife was a stay at home mom and together they had 3 kids. The couple always wanted to do a business that could get them $500 each month and the business should be home-based. It Works! logo changed two times in the following years.
Evolution of It Works! Logo
The company was said to be among the fastest growing because in 2008, the company was doing business internationally. It began selling products in different parts of Europe, Australia and Canada. The company made record breaking profits that even got the attention of Wall Street. It Works! changed its logo in the following ways.
2005
In this year, the logo is 2-layered nested circle. The first layer of the circle is silver with white gradient and on the top part, ‘INDEPENDENT’ is written in black color and on the bottom part, ‘DISTRIBUTOR’ is written in black color. The second layer of the circle is black in color and there are 3 leaves in circular position and these are overlapped by ‘It Works!’, this is written in white color.
2008
In this year, the logo got its minimalization. Now, you can see a black circle and the leaves are now white. On the right side, IT WORKS! is written in black color.
Building of It Works! Logo
The company opened its first headquarters in 2011 in Florida and they shifted 90% of their staff in it. The company made a huge success in 2012 when they made annual sales of 100 million dollars. It Works! started a non-profit organization with the name of ‘Gives Back’. It Works! logo is made up of the following things.
Font
In both the logos, simple Calibri Body font is used.
Color
In the first year, silver, white, green and black colors were used. In the second year, only black and white colors are used.
Provided Services
At VectorSeek, you can find different formats of editable files of Windows logo for free and the best part is that you don’t need to sign-up or sign-in – download any format with a single click. We have the following formats of Windows logo:
- Windows logo PNG
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You can download all of these formats in a ZIP file.
Conclusion
We all have to admit that the overlapping of It Works! on the green leaves was a bad idea but ever since the logo is minimalized, it has bettered. Since the company is all about health, they should have come up with a better logo design.
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