About Jim Beam
Jim Beam is a bourbon whiskey produced by Beam Suntory in Clermont, Kentucky. It is one of the world’s best-selling spirits. Since 1795 (interrupted by Prohibition), seven generations of the Beam family have worked for the business that produces the brand. In 1943, after James B. Beam revived the company.
James Beauregard Beam (son of Jacob Beam) started distilling whiskey in 1795 at the age of 15 after his father’s death. The first brand, called “Old Jake Beam”, was sold in 1820 when he was 31; the original brand is still available today. His son, David M. Beam, succeeded him in running the business between 1834 and 1854.
James Beauregard Beam (1864–1947), known as “Jim” by those close to him, succeeded his father in 1888. He was responsible for marketing the family brand of bourbon as a top-selling spirit worldwide.
In 1847, Jacob Beam sold the first barrels of Old Crow bourbon to Thomas H. McHenry who named its company after himself and marketed it as affordable bourbon that any man from the street could afford, saying “my whiskey is so good that I cannot think of a reason why one would go thirsty, even for a little while.”
After Prohibition in the United States was repealed in 1933, Beam quickly began marketing to men with slogans such as “Be True. Always. Everywhere” and “I am just a bourbon [or man] named Joe [or Jim].” A popular legend from 1934 credits an executive from the company with saying that he would “sell no bourbon before its time” as a slogan, but the adage is actually attributable to Charles Crawford from Louisville.
About Jim Beam Logo
The Jim Beam logo has grown famous over the years. It is a red seal with a single letter “B” (for “Beam,” the brand’s name, and year of founding), the company’s name “Jim Beam,” and a date stamp to identify when it was created.
The Jim Beam Logo color scheme is a standard white-black-red pattern, but the hues vary based on the product. The four premium products—Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Black, and Jim Beam Bonded Bourbon—have a more robust bottle design with extra detailing, built borders, gold foil finishes.
Meaning and History of Jim Beam Logo
The company was later owned by Fortune Brands Holding Company and in 2014, Suntory Holdings purchased this company. The family was called Bohm in the 18th century but they changed it to Beam after migrating from Germany to Kentucky. The Johannes Jacob Beam was a farmer who produced whiskey in a traditional way which later became bourbon. The Jim Beam logo changed two times in the following years.
Evolution of Jim Beam Logo
In 1795, Jacob sold his first barrel of whiskey and named it Old Jake Beam Sour Mash. Jacob’s son David Beam joined the business at the age of 18 and expanded the distribution during the era of the Industrial Revolution. David then moved the business to Nelson County to reach more states with ease. Jim Beam logo changed in the following ways.
1943
In this year, the logo had a dark camel brown background and Jim Beam is curved and written in black color and the letters are capitalized. Below it, there is a ribbon in red and brown color. Inside the center of the red part of the ribbon BEAM FORMULA is written in white color and the letters are rounding to two dots separating the words. ‘A STANDARD SINCE 1795’. This text is also written in white color. In the last layer of the circle of the ribbon, capitalized B letter is written in white color. The ribbon has black gradient.
Jim Beam logo
1986
In this year, the background is gone and Jim Beam is written in the same way but now there is a dull golden shadow on the letters. Below it, there is a ribbon in light brown and red color. The red part of the ribbon now has white gradient color. The first layer of circle in the ribbon has JIM BEAM written in white color, separated by two white dots, there are words ‘SINCE 1975’ in white color.
Note: On the website, you can see JIM BEAM in curved shape in black color and below it, since is written on top of 1795 and all of these letters are capitalized.
Building of Jim Beam Logo
The bourbon whiskey became so much famous that people would bring their jugs to the Beam family for filling it up and in 1880, the company started to bottle the beverage and named it Old Tub. The whole business was managed by James B. Beam. The company was purchased by Harry Blum in 1945. Jim Beam logo was made of the following things.
Font
In both the years, JIM BEAM was written in Times New Roman. The text in the ribbon in the first logo was customized and the text in the second logo is written in simple Calibri Body.
Color
In the first year, dark camel brown, black, red, and black colors were used. In the second year, dull golden, black, white and red colors are used in Jim Beam logo.
Provided Services
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- Jim Beam logo PNG
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Variants of Jim Beam Logo
VectorSeek offers their visitors different variants of Jim Beam logo for free and, in the best quality. We understand that different variants of logos are used of different reasons and we have the following variants of Jim Beam logo:
- Jim Beam old logo
- Jim Beam original logo
- Jim Beam logo black and white
- Jim Beam logo transparent
Conclusion
The Jim Beam logo is very imposing and gives a traditional look. Since the brand has been operating for centuries, the company made sure to get a logo that showcases glory and magnificence.