About Kitchenaid
Kitchenaid is a company that sells home appliances and it is based in the United States. This company is owned by Whirlpool Corporation. The company was launched in 1919 by Hobart Corporation. Its related brands are Meyer Corporation and Lifetime Brands, Inc. The brand first introduced mixers.
The second product of this company was a Dishwasher which was launched in 1949. The stand mixers were made by Herbert Johnston who was an engineer who worked at Hobart Corporation. The first mixer was made in 1914 and it was for industrial work.
Meaning and History of Kitchenaid Logo
You will be surprised to know that the US Navy ordered two giant mixers for their battleships and it was delivered in 1917. People usually ask how the brand was named Kitchenaid? The two prototypes of stand mixers were given to the wives of two workers and they said ‘call it whatever you want but it is the best kitchen aid’, and that is how the brand was named. Kitchenaid changed its logo 5 times in the following years.
Evolution of Kitchenaid Logo
The company faced a lot of issues in the distribution of the product because for some reason the retail stores won’t take it. Then they hired ladies sales force that sold the product via door-to-door. The company introduced light weighted mixers in the 1920s which were sold a lot. Kitchenaid changed their logo in the following ways.
1919
This year, the logo was the name of the company. The words Kitchen and Aid are joined. The letters K and A are capital and the rest of the letters are in small case. The text is in black color
KitchenAid Logo Vector
1937
This year, the logo has a circle and in it, Kitchenaid is written in capitalized letters. The word is underlined and the ends of the letter K are crossing the underline. The logo is all black and white.
KitchenAid Logo Vector
1941
This year, the circle is gone and the logo is again similar to the first one. It is written in the same way as the first one and below it, there is the text ‘The Finest Made’. The word Finest is underlined and the initial letters are capitalized and the rest are in a small case. The text is in black color
Kitchenaid logo 1941
1962
This year, the name of the company is still the same as the first and third logo. The text below is now changed, now the text is ‘For the Way It’s Made’. All the letters of this text are capitalized. The text is in black color
Kitchenaid logo 1962
1977
This year, the text is gone and the name of the company is the same but now it is in red color.
Building of Kitchenaid Logo
The company’s mixers became so popular that they sold out on every Christmas. The company had to close its operations in World War 2. After WW2, the company moved to Greenville, Ohio to expand the business and get a fresh start. In 1985, Kitchenaid purchased Chambers Company and launched a wide range of cookers. The kitchenaid logo is based on the following two things.
Font
In the first year, the font was used simple typographic. The second year, the font was completely customized. The third year, the text used a font that is similar to Ogdred Weary and the company’s name is written in the customized font. In the fourth and fifth year, the font used is Gill Sans Ultra Bold.
Color
In the first four years, the logo only used black and white color. In the last year, the logo used red color only.
Provided Services
To download different formats of Kitchenaid logo, all you need to do is click and you are done. VectorSeek offers the following formats of Kitchenaid logo:
- Kitchenaid logo PNG
- Kitchenaid logo SVG
- Kitchenaid logo AI
- Kitchenaid logo Vector
You can download the Kitchenaid logo in a ZIP file without any sign-up.
Variants of Kitchenaid Logo
VectorSeeks make sure to bring up the most wanted variants of Kitchenaid. Below are the most downloaded types of variants of Kitchenaid logo:
- Kitchenaid old logo
- Kitchenaid original logo
- Kitchenaid logo black and white
- Kitchenaid logo transparent
Conclusion
Even though the company has been operating and doing business for more than 100 years but still the first four logos of Kitchenaid are very boring but the red one is better than the rest. It could have been better since the company is huge.
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