Lamboghini New Logo Vector

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Lamboghini New Logo Vector

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Lamborghini has changed its logo from a 3D to a minimal look. The new logo is simple and flat compared to the previous one.

According to the company, the new logo better aligns with its “Driving Humans Beyond” mission and represents the “brave,” “unexpected,” and “authentic” values of its mission. The new logo is the result of the Direzione Cor Tauri strategy of the company, with a focus on sustainability and decarbonization.

Black and white are the primary hues of the new logo, while yellow, instead of gold, is used as the accent color.

“The iconic bull in the center of the logo has undergone a major change,” said the company. “For the first time, it will exist individually on the company’s digital touchpoints, separated from the classic shield to lend it even greater prominence.”

Lamborghini’s new logo is also the result of its new car models, as Lamborghini is set to launch its first fully electric model by 2025 or 2026.

Many car brands are shifting towards a flat and simple logo. Volvo in 2021 and Audi in 2022 moved to a simpler logo. Lamborghini’s rebranding joins that simple approach as well.

If you are not an expert graphic designer or do not know about the Lamborghini logo, you may presume it is similar to the previous one, as many social media users have.