About Lazada
Lazada is a part of Lazada Group and it is an international e-commerce company in Southeast Asia. It was founded in March 2012 by Maximilian Bittner. Its headquarters is in Downtown Core, Singapore. Its chairman is Jiang Fan and its CEO is James Dong. It is owned by Alibaba Group. Its subsidiaries are Lazada Singapore Pte. Ltd and Lazada Vietnam.
As of 2019, the company had more than 50 million buyers annually. It was backed by Rocket Internet and it was a marketplace where people can buy inventory from Lazada’s own warehouse in less price. The company remodeled its business structure by becoming a third-party seller.
Meaning and History of the Lazada Logo
Lazada is currently operating in 6 different countries; the Philippines, Vietnam, Thailand, Indonesia, Malaysia, and Singapore. Alibaba acquired Lazada in 2016. It is a competitor of Tokopedia, Shopee, and Bukalapak. The first business model was to sell like Amazon because it was not active in Singapore. Lazada changed its logo three times in the following years.
Evolution of the Lazada Logo
The company also introduced LazMall in 2018 on its platform where people could shop from authentic brands. The company allowed brands to sell their commodities on their website. In 2019, the company partnered with Citibank to launch credit cards for customers because Lazada was facing losses as there was a lack of credit cards in the country. Lazada changed its logos in the following ways.
Lazada Logo in 2012
In this year, the logo had the name of the company, and the letter Z was in a yellow shopping cart which is facing left and the cart has three squares in pink, green, and blue color. Z is written in white color. The rest of the letters are black in color.
Lazada 2012 logo
Lazada Logo in 2014
In this year, the logo was again the name of the company, and all the As were customized the rest of the letters are in a simple font in dark blue color.
Lazada 2014 logo
Lazada Logo in 2019
This year, the logo has a customized shape in orange and pink color, and on its right, Lazada is written in bright blue color.
Lazada 2019 logo
Building of Lazada Logo
Lazada also launched the LazEarth campaign in April 2022 to reduce plastic. The company faced a lot of financial losses due to the lack of a credit card system in Singapore but now, it is only profitable and it got a lot of success ever since it launched LazMall. The Lazada logo is based on the following two things.
Lazada Logo Font
In the first year, the logo used a simple Calibri Body font. In the second year, the logo was completely customized and in the last year, the logo again used bold Calibri Body font.
Lazada Logo Color
In the first year, the logo had pink, green, blue, black, white and yellow colors. In the second year, only dark blue color was used. In the last year, orange, pink and bright blue color was used.
Download Lazada Logo
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Conclusion
The first logo is of Lazada is very regular and basic and all the e-commerce companies have almost the same logo. The second logo was just okay but the last logo is a good example of combining design, style, and colors in a single logo.
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