Overview
Fizzy drinks are popular around the world and most of them interesting logos. Mirinda is a worldwide famous mainly orange flavored soft drink which has a pretty fascinating timeline of logo transformation. Here, you will find out the Mirinda’s logo history, meaning, evolution and creation – you can also download its different variants including PNG, AI, Vector and SVG.
About Mirinda
Mirinda was first owned by Spain as it was originally created their and since 1970 it was distributed worldwide by MirindaCo. The word Mirinda comes from Esperanto which means amazing or admirable. Mirinda has now also introduced different fruity flavors which include strawberry and apple.
MirindaCo started its distribution when Mirinda was acquired by the goliath in 1970s. The drink was sold in America in 2003 and it came in a bilingual packaging and at that time, it cost less as compared to Fanta. This tactic was done to down the market of Coca Cola’s similar drink Fanta.
Meaning and History of Mirinda Logo
MirindaCo sold Mirinda in several parts of the world under different names. In the United States, Mirinda was sold as Tropicana Twister Soda. MirindaCo started to lift Mirinda’s market in Brazil and kept trying until in 1988 but failed. The drink was introduced in Italy and was called Slam. Mirinda changed its logo 10 times in the following years.
- 1959
- 1970
- 1986
- 1992
- 1995
- 2001
- 2004
- 2010
- 2012
- 2017
Evolution of Mirinda Logo
Mirida might be the first brand to launch a marketing campaign based on women which was named as Mirinda Women – this was done in the mid-1970s. Another marketing campaign was launched by the company and was named as Mirinda Craver which was promoted by Jim Henson. The campaign had Allen Swift’s voice and had a monster performed by Bob Payne which acted as a Mirinda Craver and is willing to do anything to get one. Mirinda changed its logo in the following ways.
1959
In this year, the logo has a capitalized letter M in green and white color (mostly green). Mirinda is written in the center of the letter M in a column with all capitalized letters in white color.
1959 mirinda Logo
1970
In this year, the logo had an image of an orange with three green leaves and Mirinda is overlapped by the orange. Mirinda has capitalized letters and is in green. There is an orange outline covering all the contents of the logo.
1970 mirinda logo
1986
In this year, the orange outline is gone and the colors of the logo are dull. The rest of the logo is the same.
1986 mirinda logo
1992
In this year, the logo has a bright orange square and there is an orange with three green leaves and the orange is overlapped by MIRINDA and below it, Orange is written in dark green color. All of these contents have a white outline.
1992 mirinda logo
1995
In this year, the logo has a bright orange, red and white circle that looks like a slice of orange. It is overlapped by MIRINDA with two green leaves on the letter I and N. MIRINDA is written in dark green color and has a white outline. The green leaves has water due on it.
1995 mirinda logo
2001
In this year, the logo again has an orange square and there is a 3D design of orange and yellow color is emitting from it. It is overlapped by Mirinda and has two green leaves with water drops.
2001 mirinda logo
2004
In this year, the logo has a white background and Mirinda is written again in all capitalized letters. The two green leaves are designed in the same way. There are orange splashes with white gradient emitting from all sides of Mirinda.
2004 mirinda logo
2010
In this year, the logo has a circle which has leaves and orange, yellow and white rays. In the center, Mirinda is written light and dark green color and there is now a single green leaf on the letter I.
2010 mirinda logo
2012
In this year, the logo is given a 3D and realistic look. The logo has a circle of green, orange and white color; representing a slice of orange. It has water due in orange color and white gradients. Mirinda is written in green color with a white outline and there is no more leaf.
2012 mirinda logo
2017
In this year, the logo is just the name of the soda drink, Mirinda is written in dark green color and the leaf on the letter I is back. Both the letter I are smaller in sized as compared to the rest.
2017 mirinda logo
Designing of Mirinda Logo
A marketing campaign for Mirinda was also launched in Mexico by the Blue Man Group where people would take a sip and say Mirindaaaa. Mirinda logo is based on the following two things.
Color
In the first year, green and white colors are used in the logo. In the last year, only dark green color is used in the logo. The rest of the years, orange, white, yellow, red and green colors are used in the logo.
Font
In all the years, the logo used customized fonts.
Provided Services
VectorSeek allows their visitors to download fully customizable and editable files of Mirinda logo vector for free and with a single click. We provide the following different types editable files of Mirinda logo:
- Mirinda logo PNG
- Mirinda logo SVG
- Mirinda logo AI
- Mirinda logo Vector
You can download all of these files in a single zip file.
Conclusion
The logos of Mirinda have been very refreshing from the second logo. The first logos are always an exemption for all companies. The fonts are hard to match and hence we came to a conclusion that all are customized. You can change the fonts of Mirinda logo by downloading its PNG format.
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