Overview
Makeup industry is the only industry that expands with the speed of light. There was a time when makeup was meant for women and now it is also very much used by men. You can also find makeup for children as well. Makeup brands have very nice-looking logos and today, you will see the logo details of Sephora – you can also download it in different variants like PNG, AI, Vector and SVG.
About Sephora
Sephora is a French owned multinational retailer brand of beauty and personal care products. It was founded in 1969 by Dominique Mandonnaud. Its headquarters is in France and it has more than 2600 stores around the world. Martin Brok is the current CEO of Sephora and the company made revenue of 10 billion US dollars in 2019.
The brand also owns 340 other brands related to beauty products which include hair care, body lotions, beauty tools, nail color, fragrances, skin and body care, and cosmetic products. The name of the company is derived from a Greek word Sephos, it is Greek word of Zipporah. She was the wife of Moses and was considered a beauty icon as well.
Meaning and History of Sephora Logo
Sephora was acquired by Dominique who merged his business of perfumes. The founder was known to change the sales style of Sephora where customers could test the product before buying it. This was called assisted self-service sales and such way of selling was never seen before. Sephora changed its logo two times in the following years.
Evolution of Sephora Logo
The founder expanded the business and opened the first ever flagship store in 1997 in Champs Elysees. The founder and some partners sold Sephora to LVMH who then expanded the company globally and also included cosmetic and other beauty products. Sephora changed it logo in the following ways.
1970
In this year, the logo has a curvy line in black color. Some designers and critics say that it is a symbol of flame while some say that it is a uniquely designed S. Below it, Sephora is written in black color and all letters are capitalized.
1970 Sephora logo vector
1993
In this year, the black symbol was gone and the name of the company was left in the same way.
Designing of Sephora Logo
Sephora opened 44 stores in the Gulf including KSA and UAE in 2007 and started its first store in New York in 1998. Canadian and Australian Sephora stores were opened in 2004 and 2014. Now there are more than 480 stores operating in and across North America. Sephora logo is based on the following two things.
Colors
In both years, only black color was used in the logo.
Font
In both years, thick bold Calibri Body font was used in the logo.
Provided Services
At VectorSeek, visitors can download different types of editable formats of Sephora logo for free. You can use it in any way you want without worrying about legal issues. Below are the types of Sephora logo available:
- Sephora logo PNG
- Sephora logo SVG
- Sephora logo AI
- Sephora logo Vector
You can also download zip file of Sephora logo.
Conclusion
From women to makeup artists and from fashion bloggers to designers, everyone is always giving a shoutout to Sephora but the current logo is very unvaried. The addition of the black line representing flame or the letter S was a very stunning addition. It gave the logo style and made people curious. You can add new concepts in the Sephora logo by downloading its editable formats in PNG, AI, Vector and SVG.
When was this sephora logo created?
The current Sephora logo was created in 1997 by Donald Cho. The story behind the creation of the Sephora logo is an interesting one. Up until that point, Sephora had been using a very simple and straightforward logo that consisted of the company's name in a Helvetica font. However, with the growth of the brand and with more and more stores popping up all over the world, it was decided that a new, more modern logo was needed. Donald Cho, who at the time worked for Landor Associates (the company that designed the new logo), came up with the idea of using a black S-shape against a white background. Not only did this new logo perfectly reflect Sephora.
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