About Victoria’s Secret Company
Victoria’s Secret is an American lingerie, clothing, and beauty store well-known for high-visibility marketing and branding, including a popular catalog and an annual fashion show with supermodels dubbed Angels. Since 2016, the brand has struggled due to shifting consumer tastes and the rise of plus-size clothing choices.
The Victoria’s Secret Fashion Show, which began in 1995, has been an important element of the company’s image for over two decades. The brand’s founders were inspired after seeing a vision of angels while on vacation in France. Victoria’s Secret has grown internationally since 2008, with retail outlets at international airports, franchises in major cities overseas, and a shop in London. The company was privately held stores throughout Canada and the United Kingdom in October 2008.
Victoria’s Secret was founded by Roy Raymond, and his wife, Gaye Raymond, on June 12, 1977. The first store was inaugurated at the Stanford Shopping Center in Palo Alto, California. A few years earlier, Raymond was embarrassed to buy the lingerie of his wife in a department store. Newsweek covered Roy Raymond stating: “When I attempted to purchase lingerie for my wife I was greeted by racks of terrycloth robes and horrible floral-print nylon nightgowns and I felt that department store salespeople considered me an unwelcome visitor. “Raymond reported that he spent the following eight years researching the market for lingerie.
About Victoria’s Secret Logo
In the interwoven letters “V” and “S” can be seen – which is an abbreviation for the brand name. popular brand. The “V” is placed exactly in the middle, while the larger lower fragment “S” interweaves it, which means that the sharp-edged bottom “V” is located inside the circle.
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