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The Story of Facebook’s Changing Logo: From Facemash to Today

Have you ever wondered how the Facebook logo changed over time? Let’s take a journey through the different looks of the Facebook logo, from when it began as Facemash to how it looks today. We’ll also talk about why colors are important in logos and explore the different versions of Facebook’s logo that you might recognize.

About Facebook

Facebook is an online American social networking service or you can also say an online social media platform. It is owned by Meta Platforms. It was founded in 2004 by Mark Zuckerberg with roommates and university fellows from Harvard College, their names are:

  • Chris Hughes
  • Dustin Moskovitz
  • Andrew McCollum

First, it was only limited to Harvard College students, and by 2006, it expanded and gained popularity in different Northern American universities after that, anyone could make a Facebook account as long as they were or above the age of 13. Facebook’s baby name was FACEMASH.

It started to get global recognition in 2010 and today, it has more than 3 billion active users on the internet. It can be used from any device. This App has become one of the most downloaded social media. As of 2018, the fastest way of spreading news is Facebook and the fastest way to get famous is also via Facebook.

Meaning and History of the Facebook Logo

It made major changes to its logo. The current logo just has a small ‘f’ and it speaks for itself. There is no such deep meaning added to the logo and also, the logo started out with a regular font style with regular colors. But the logo has changed 5 times over the following years:

  • 2003
  • 2004
  • 2005
  • 2015
  • 2019

Evolution of the Facebook Logo

Some digital marketers don’t believe it but, you will be surprised to know that color schemes play an important role in success. Have you ever wondered why fashion houses, cosmetic companies, recruiting companies, or construction companies use black as their background?

This is because it gives a professional and elegant look – green is used in educational institutes and blue is used for IT or tech companies and that is why the logo is blue. Here is the evolution of the logo:


The first name was FACEMASH. The logo FACEMASH was white in color in a maroon rectangle.

facemash 2003 logo facebook2004

When FACEMASH became the most used app on the Harvard grounds the owner and founders changed its name to ‘[thefacebook]’. The word ‘thefacebook’ along with the square brackets were in illuminated light blue color in a dark blue rectangle.

2004 Facebook logo 2005

This year, the brackets were gone, and only ‘Facebook’ remained. This time the blue rectangle was covered with more letters.

2005 Facebook logo2015

This year, the logo made very minor changes that went unnoticeable for quite a long time. The letters in the blue rectangle were a bit small and the blue color was lightened.

2015 Facebook logo2019 till Today

The logo was redesigned in 2019 and now the blue rectangle is gone and there is just a white background with ‘Facebook’ now in light blue color.

2019 Facebook logoEvolution of Facebook  Icon

The icons also changed from time to time and their timeline was:

  • 2005
  • 2009
  • 2012
  • 2013
  • 2019

evolution of Facebook Icon 2005

This year, the icon has an ‘f’ in white color which was in a blue curved square with a light blue inline. The ‘f’ in the square is on the right side of the square. The square has two gradients of blue. A low curved line in light blue color can be seen on the top side of the square and the rest of the square is just blue.


In this year, the white ‘f’ remains on the right of the square whereas, the square is now less curved with two gradients of blue. This time, there is a light blue separation in the bottom of the square and the rest of the square is dark blue.


In this year, the white ‘f’ is on the right again with a little distance from the edge and is stretching to the bottom line of the square; leaving an incomplete square. It has the same color gradient and now the square has again become a curved one.


In this year, the position of the white ‘f’ has no lean to the wall of the incomplete square. The edges are less curved, the gradient is gone and blue is now dark.


This year, the final changes were made to the logo up till now. The white ‘f’ is in a light blue incomplete round. You can say that the current logo is minimized.


The font of ‘Facebook’ has always been a neat sans-serif typeface.

Provided Services

VectorSeek furnishes legal and copyright-free logos that are available for you to download for free and with just a single click. You will be able to download Facebook logos in the following formats:

  • Facebook logo AI
  • Facebook logo vector
  • Facebook logo vector
  • Facebook logo PNG

You can also download Facebook variants logos in ZIP files for free. Download HD logos for free from VectorSeek.

Facebook Logo Variants

At VectorSeek, you can find 17 variants of Facebook logos. The most commonly downloaded  logo variants are as follows:


Facebook made some big changes in their logos if you see them from the day, they launched their app for the college and for the world. The icons also made huge changes. But the final ones are very much different from the first ones.

What is the font of the Facebook logo?

The Facebook is written in lowercase and the font type is a sans-serif typeface and which gives a bold and heavy look.

Who is the designer of the Facebook logo?

The designer of the Facebook logo is Eric Olson and the changes were done by Joe Karl.

Can I use the Facebook logo on my business card and for advertising?

Yes, it is completely legal to use the Facebook logo and icon on your business card and for advertising.