Overview
Companies doing business in sportswear and sports equipment have some of the most intriguing logos. Such logos represent firmness, sturdiness, determination and symbolize high gains. Here, you find learn everything Under Armour’s logo transformation timeline and history, evolution, meaning, building and much more. You can also download Under Armour in PNG, AI, SVG and Vector.
About Under Armour
Under Armour Inc. is an American-based sportswear and equipment company that also deals in apparel and footwear. It was founded in 1996 by Kevin Plank and its headquarters is in Maryland U.S. Its CEO is the founder and its interim President is Colin Browne. The company also deals in toiletries.
According to the stats of 2021, the company made an income of more than 360 million US dollars. The company employs more than 17500 employees working all across the country. The founder was the captain of the football team of University of Maryland.
Meaning and History of Under Armour Logo
The founder first did his sportswear business from his grandma’s basement and he also sold his merchandize via his car. The first sale was estimated at 17000 USD. With this amount, he shifted his business from basement to Baltimore. The idea of starting this brand was to make t-shirts and sweat shirts using moisture wicking synthetic fabric. Under Armour changed its logo 5 times in the following years.
Evolution of Under Armour Logo
The founder was soon able to make such t-shirts and gave it to his team mates who were playing in the NFL. These t-shirts kept the players dry, cool and light. Soon mega brands like Reebok, Adidas, and Nike starting copying Kevin’s idea. The company was seen in the front page of USA Today. Under Armour changed its logo in the following ways.
1996
In this year, the logo has two black curved lines intercrossing each other. These lines represent the initials of the brand’s name; U and A. There are three hollow spaces in the center of the logo. There is no dash in the letter A. On top of the letter U, Under is written in black color with all upper case letters. Below the letter A, Armour is written in the same way and below it, athletic apparel is written in black color with all cap letters.
1996 Under Armour Logo
1997
In this year, the logo has a grey oval with white filling and in it, Under Armour is written in grey color and in the center, the letters U and A are designed in grey color. Below it, athletic apparel is written in the same way but the color is now grey. Outside below the oval, 1.888.4. Armour is written in grey color. Armour here is in grey color with cap letters.
1997 Under Armour Logo
1998
In this year, the logo now has a denser grey oval. The letter U and A are also thicker than before and there is only one hollow space. Outside below the oval, Under Armour is written in grey color with all cap letters.
1998 Under Armour Logo
1999
In this year, the oval is gone and the letters U and A are in black color. Below it, Under Armour is written and underlined in black color. Below the underline, performance apparel is written in black color with all cap letters.
1999 Under Armour Logo
2005
In this year, the underline and the text below it is gone and the rest is the same.
2005 Under Armour Logo
Designing of Under Armour Logo
The company was making contracts with different football teams of Arizona and NC states. By 1997, the company had more than 10,000 orders of t-shirts. The company got its first biggest contract when it was approached by Warner Brothers. Under Armour logo is based on the following two things.
Fonts
In the first year, the logo used Optima Bold font. In the rest of the years, Under Armour was written in Corporate URW font and the other texts in the logos are written in bold Calibri Body font.
Colors
In the second and third year, grey and white colors are used. In the rest of the years, only black and white colors are used in the logo.
Provided Services
VectorSeek provides editable formats of Under Armour logo vector for free and without any sign-up on login. Just click on the desired format and that is it. We have the following formats of Under Armour logo:
- Under Armour logo PNG
- Under Armour logo SVG
- Under Armour logo AI
- Under Armour logo Vector
The best part is that you can download all of these formats in a zip file.
Conclusion
The Under Armour logo has gone through a lot of changes and all of them were best which further led to the best minimalization strategies. Unlike other sportswear and equipment brand which just leave names in the logo; this company made sure to keep its symbol alive. Visitors can download Under Armour logo in PNG, AI, Vector and SVG for free.
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