Introduction
Audi has 4 interlocked circles. Each circle represents a name of a company. Audi was merged with 3 other car companies: Audi, Wanderer, Horch, and DKW. Audi was founded in 1910, it merged with DKW in 1916, followed by merging with Horch and Wanderer in 1932. This is why Audi is now known as Audi AG.
Logo Details
Logo designed by: Strichpunkt
Meaning
For some reason, all the logos of Audi are very simple yet fascinate the person who looks at it once. The most mysterious logo of Audi is the fourth one. There is much going on in the fourth logo of Audi. Only two colors are seen in all logos of Audi.
Colors
Black, White
History of Audi Logos
Audi changed its logo 12 times in the following ways.
1909 Prelaunch
This logo is the name of the company designed in a stylish font in grey color on a transparent background. The font is difficult to name but it is similar to Blackadder ITC font. The first letter is capitalized and the rest are in smallcase.
1909
The logo somewhat looks like a fancy badge. An upside down triangle in black has the name of the company written in it in white color with all small letters. Above the triangle, there seems to be a letter 1 on a half-cut oval in black and white color.
1932
The logo is the same as the above one. The only different is the name of the company. The letter is capitalized and the rest are in smallcase.
1949
The logo has 4 circles interlocked with each other in blue color with white color fill. Each circle has names of the companies with logos of the companies; Audi, DKW, Horch, and Automobile. The logos in the circle are blue and white in color.
The first circle has the logo of Audi 1932, the second circle has a shield like shape in blue with white color fill and it has an upside down triangle in blue color and DKW is written in white color. The third circle has Horch written in blue color and is underlined three times, below it, the letter H is in blue color and is designed by lines. The letters H, R, H are capitalized and the rest are in smallcase. The fourth circle has a letter W with wings designed on each sides in blue color below it, there is a ribbon in blue color and Automobiles is written in white color and all the letters are capitalized. Automobiles, Horch, and DKW are designed in Simple Calibri Body font.
1969
In this year, the company changed its logo two times. The first logo has 4 circles interlocked in black color with white color fill. There is a rectangle in black color and Auto Union is written in white color and all letters are capitalized. The second logo is just a black rectangle and Audi NSU is written in white color and all letters are capitalized. The word Audi is designed in a customized Gill Sans Heavy SC OS and the rest of the words are designed in Simple Calibri Body Bold font.
1978
This logo has a transparent background and the 4 circles are in blue color with white color fill.
1995
In this year, the company changed its logo twice. The first logo is a black oval and Audi is written in it in white color. The second logo is a 2 nested oval in red and white color. The last layer of the oval is red and Audi is written in it in white color.
2009
In this logo, the circles are silverish grey colored and below it, Audi is written in red color. All of these elements are on a transparent background.
2016
The company changed its logo twice in this year. The first logo is the same as 2009, the only difference is the font of the word Audi – the font used is customized Calibri Body Bold. The second logo is just black circles on a transparent background.
Current Audi Logo (2026)
Audi: Company Overview
Audi is a German automotive manufacturer and it produces luxury vehicles. The company’s predecessors are NSU Motornwerke AG, Wanderer, Slaby-Beringer, and Auto Union/DKW GmbH. The company was founded in 1909 by August Horch and is now currently headquartered in Ingolstadt, Germany. It has 13 production facilities in 10 countries. Markus Duesman plays multiple roles in the company, he works as a chairman of the board of management, board of management member of technical development and product lines. The company was acquired by Volkswagen from Daimler-Benz in 1960s.
Conclusion
The circles in the logo began appearing after the first-three logos. Ever since then, it became the symbol of the logo. Anyone can recognize Audi due to these 4 circles. The last logo is a perfection of minimalization.
FAQs
Who designed the first logo of Audi?
The first logo of Audi was designed by August Horch.
Who designed the latest logo of Audi?
The latest logo of Audi was designed by a graphic design agency named Strichpunkt
What is the slogan of Audi?
The slogan of Audi is “Vorsprung durch Technik” which means “Progress Through Technology”.
How to download Audi logo for free?
You can download Audi logo free from VectorSeek.
