Introduction
BAIC Motor is an automobile manufacturing company based in China. The company produces different kinds of vehicles like electric vehicles, commercial vehicles, and passenger cars. Some of its famous models are BAIC EC-Series, BAIC Senova D50, and BAIC BJ40.
Logo Details
Logo designed by: BAIC in-house graphic design team
Meaning
BAIC stands for Beijing Automotive Industry Holding Co., LTD. BAIC Motor logo is a representation of progress and integration as it has modern and clean design.
Colors
Grey, Metallic Silver, Red
History of BAIC Motor Logos
BAIC Motor never changed its logo.

This is the BAIC Motor logo. The logo has an oval type circle shape designed in metallic silver-grey color with white and black gradient. The center of the circle has white color filling and there are two silver-grey colored handles inside the circle on each side (left and right). This designs resembles a steering wheel which is an integral part of any vehicle and it indicates mobility and drive towards the future. Below this is the name of the company in red having Chinese letters and below is again the name of the company designed dark grey with all uppercase letters using a customized typeface font type.
This is the BAIC Motor internationally recognized logo. In China, the company uses a different logo, its details are below.

This is the Chinese market-specific BAIC Motor logo. The company is known as Beijing Automotive Industry Holding Co., LTD in the country. The logo has the name of the city in all uppercase letters in black using a customized New Brilliant Regular font type. The word is underlined in grey and below it is again the name of the company designed in red using Chinese letters.
BAIC Motor: Company Overview
BAIC Motor is an automobile manufacturing company based in China. The company was founded in 2010 by BAIC Group and is headquartered in Beijing. Major part of BAIC Motor is now owned and controlled by the Beijing Municipal Government. BAIC Motor was first a sub-holding company of BAIC Group but soon, it became listed in 2014. In 2015, the company announced its plan to partner with Daimler AG – according to the contract, BACI Motor took 35% of stake in the Mercedes-Benz Leasing. Mercedes-Benz Leasing is a leasing company based in China. BAIC Motor became the major vehicle brand of Beijing but it faced a lot of financial problems during its years in operations; it revived back by BAIC Group after closing the Senova brand. The Senova vehicles were rebranded to Beijing/BAIC Motor.
Fun Fact
BAIC Motor is one of the first Chinese manufacturing companies to enter the global electric vehicle market with BJEV brand.
FAQs
What is the slogan of BAIC Motor?
BAIC Motor doesn’t have a slogan but it has a motto “Faster, Leaner, Smarter”.
What is the rank of BAIC Motor in China?
The rank of BAIC Motor in China is 21st.
Who manufactures the BAIC BJ40 car?
The BAIC BJ40 is manufactured by BAIC Motor Group.
Who are the top 4 competitors of BAIC Motor?
The top 4 competitors of BAIC Motor are; Queen Mary Formula Student, KH-KIPPER, Hines Park Ford, and Contemporary Motor Cars.