Introduction
Baojun is an automobile brand owned by SGMW (SAIC Motor Corporation, General Motors, Wuling Motors). The company is a result of a joint venture between the trio. The company produces different types of vehicles like electric vehicles, SUVs, and compact cars featuring affordability and quality. Some of its famous models are Baojun E-Series, Baojun 730, and Baojun 510.
Logo Details
Logo designed by: information not disclosed by the company
Meaning
Baojun are two Chinese words; Bao means ‘precious’ or ‘treasure’ and Jun means ‘fine horse’ or ‘steed’. Baojun logo is a symbolization of high-quality, reliability, trustworthiness, and innovation.
Colors
Grey, Metallic Silver
History of Baojun Logos
Baojun changed its logo 2 times in the following ways and years.
2010
This is the first Baojun logo. The logo has a metallic silver-grey shield/crest with white color filling. Inside the shape is the horse’s head facing left designed using the same hues. The logo is given a hyper 2D look using white and black gradient that give a shading effect.
2019
This is the current Baojun logo. The logo is designed in super-realistic 2D design using white, black, and grey gradients giving a shadow effect. The logo is shaped as a diamond designed with two distinctive elements. This shape also gives sense of a contemporary design of a horse’s head. Below these elements is the name of the company designed in grey with all uppercase letters using customized Vermin Vibes Roundhouse TTF 400 font type.
Baojun: Company Overview
Baojun means ‘Treasured Horse’ in Chinese and the company is a joint venture between SAIC-GM-Wuling Automobile. The company was founded in 2010 and its sole purpose was to introduce high-affordable cars in China. The company has competed with known Chinese car manufacturing companies like Trumpchi, Haval, Changan, Geely, and Chery. Baojun launched its first vehicle in 2010 and it was a four-door sedan ‘Baojun 630’. The actual sales of the model started in 2011 via a dealer network. In 2017, the company was able to sell more than 900,000 units in China. Baojun hasn’t announced its models exportation in other parts of the country.
Fun Fact
Baojun E-Series electric cars are considered the most affordable electric vehicles in China.
FAQs
What is the slogan of Baojun?
The slogan of Baojun is “Smart, Safe, and Stylish”.
What is the price of Baojun RC5?
The price of Baojun RC5 is $14,100.
What is the maximum speed of Baojun E200?
The maximum speed of Baojun E200 is 63mph.
What is the price of Baojun E300?
The price of Baojun E300 is $9700.
