Introduction
Borgward is automotive manufacturing company based in Germany. The company is well-known for its buses, trucks, and cars – these vehicles are called out for their stylish designs and high-end engineering. Its famous models include Isabella which was launched in 1950s.
Logo Details
Logo designed by: The designer name is not disclosed by company
Meaning
The logo of Borgward has a diamond shape with the name of the company designed in the center. The diamond has 2 main colors; red and white. Compared to other car brands that opt for color combination that represent their country’s flag, Borgward chose colors without any backstory.
Colors
Red, White, Black, Silver
History of Borgward Logos
Borgward changed its logo 4 times in the following ways.
1919
This is the first logo of Borgward. The logo has customized shape of metallic wings in silver color. The center of the wings has a diamond shape in silver color. The center of the diamond is divided in 4 parts; first row has black and white colors and the second row is in white and black. There is a rectangle in the center of the diamond where the name of the company is designed in red color with all capitalized letters using Calibri Body font.
1945
The second logo of Borgward has the same customized diamond shape in blue color with white color fill. The diamond still has 4 parts but this time, these parts are in two triangle. The first triangle is blue and has blue and white and the second triangle is upside down in blue and is in white and blue color. There is a space between the two triangles where the name of the company is designed in red color with all capitalized letters using AZN Knuckles Regular Light font.
1961
The third logo of Borgward is in red color with silver inline. The center of the diamond shape has 4 customized triangles inside it. The first row of triangles is in red and white and the second row of triangles is in white and red colors. There is a silver partition between the two rows of triangles where the name of the company is designed in black color with all capitalized letters using Chelleh Regular font.
2005
This is the current logo of Borgward. The company stayed with the diamond shape but this time, the company is given a 3D look. The border is in silver metallic color and the center of it has 4 parts. The first row is in red and white and the second is in white and red color. The rows are separated by a silver rectangle with the name of the company designed in black color with all capitalized letters using customized Controller Five font.
Borgward: Company Overview
Borgward was founded by Carl F. W. Borgward in 1890 in Bremen, Germany. The company used to sell 4 different car brands under its name; Lloyd, Goliath, Hansa, and Borgward. The company was originated in 1905 in Varel (a small town near Bremen). The company was a merger between NAMAG (makers of Lloyd) and Hansa Automobilgesellschaft. The companies merged in 1914 and was named Hansa Lloyd Werke AG. After the war, the merged company faced a lot of monetary loss due to economic downfall, this is when the owner of Goliath-Blitzkarren Carl Borgward bought and controlled the misfortunate company. The first vehicle by the new company was called Blitzkarren (lightning car). It was a three-wheeled van which was affordable by the working class and many used this van as a means of delivering their goods.
Fact
Borgward vehicles were one of the first car manufacturing companies to introduce automatic transmission and air suspension in their automobiles.
FAQs
Who designed the first logo of Borgward?
The first logo of Borgward was designed by the founder of the company Carl Borgward.
Who designed the latest logo of Borgward?
The company did not disclose any information about who designed the latest Borgward logo but we reckon that it must have been designed by the company’s in-house graphic design team.
What is the slogan of Borgward?
The slogan of Borgward is “Accessible Premium”.
How to download Borgward logo in AI?
You can download Borgward logo AI variant from VectorSeek.
