Introduction
Brammo was an electric vehicle manufacturing company based in America. It was more famous for its electric motorcycles. The company was acquired by Polaris in 2015. But its motorcycles are still in the market known for featuring advanced technology, high-end performance, and innovation design.
Logo Details
Logo designed by: Bettermade
Meaning
Brammo logo means resilience, power, and strength. The logo completely aligns with the Brammo’s values and ethos. The logo is also a good representation of speed.
Colors
Black, White
History of Brammo Logos
Brammo never changed its logo.

This is the Brammo logo. While many theories suggest that the two customized shapes are thunder bolts, we reckon that it is a customized shape of a bull’s head. To conclude both theories, two thunder bolts are designed in a way that it looks like a bull’s head. This represents power and speed. The distance between these two shapes could represent design precision. Below this design is the name of the company in black color. All the letters are capitalized except the letter A. The name of the company is designed using customized 946 Latin Wide 2 font type.
Brammo: Company Overview
Brammo or Brammo Inc. was a manufacturer of electric traction batteries and traction motors. The company was based in America and was founded in 2002 in Ashland, Oregon by Craig Bramscher. It was headquartered in Talent, Oregon, USA. The company was acquired by Polaris Industries and was renamed as Victory Empulse. The rest of the assets was purchased by Cummins in 2017. Brammo was first called Brammo Motorsports and it began in the garage of Craig Bramscher. He got the inspiration after he visited Lamborghini and Ferrari dealerships in Hollywood to find a car that would match up his comfort standards. This is because Craig was a 6.3” tall football player and this is why he decided to build a car that was up to the mark of Formula 1 cars but could fit a 6.8” person.
Fact
Brammo’s electric motorcycle Empulse set a world record for completing the first coast-to-coast ride across the USA in 2013.
FAQs
What is the travel range of Brammo in a single charge?
In a single charge, Brammo’s motorcycles can travel between 60-80 km (40-50 miles).
Is Brammo still selling motorcycles?
No, Brammo was acquired by Polaris and Cummins.
Who was the CEO of Brammo?
The founder Craig Bramscher was the CEO of the Brammo.