Introduction
Chery is an automobile manufacturing company based in China. The company manufactures different kinds of vehicles like EVs, SUVs, and passenger cars. Chery also invests in smart technology solutions that cater to clean energy vehicles. Some of its famous models are Chery Arrizo, Chery QQ, and Chery Tiggo.
Logo Details
Logo designed by: information not disclosed by the company
Meaning
Chery is derived from the English word ‘Cherry’ which represents growth, vitality, and freshness in the automotive industry. Chery logo is a symbolization of sophistication, reliability, and modernity.
Colors
Black, White
History of Chery Logos
Chery changed its logo 5 times in the following ways and years.
1997
This is the first Chery logo. The logo is simple but the concept is a mystery to many. Chery logo has two elements only; a black oval with white color filling and a black capitalized letter ‘A’ designed in the center of the oval with its lower points extending outside the borders of the oval. We think that the letter ‘A’ could be added for ‘Aesthetics’ or it could a representation of ‘Advanced Technology’. In this year, the company launched another logo – the details are below.
This is the second logo of Chery of this year. This variant has colors; the oval is now half having white space for the top point of letter ‘A’ also designed in red. The lower point of the oval is incomplete making giving more sense to the letter. Below these design elements is the name of the company designed in black, with all uppercase letters, and using customized Calibri Body Bold font type.
2001
This is the official second Chery logo. The logo is a 2D version of the 1997 Chery logo. The red oval and the letter are now in metallic silver-grey color and the name of the company is designed in red using Korataki Regular font type.
2013
This Chery logo has the same design elements from the 2001 Chery logo. The ending points of the letter ‘A’ are now inside the premises of the oval and the top point of the letter is visible in the borders of the oval. The curves of the oval are given an extra 2D effect using black gradient. The name of the company is designed using the same details having a lighter red color.
2023
This is the current Chery logo and it used a minimalized design concept using dull black and white color. The logo is similar to the 2013 Chery logo, the name of the company is designed using black with customized X-Space font type.
Chery: Company Overview
Chery is an automobile manufacturing company owned by the Chinese government. The company was started in 1997 and is now headquartered in Wuhu. Chery is considered the 5th largest vehicle manufacturing company in the country. The first car of Chery was launched in 1999 named Fengyun. This vehicle was manufactured under the SEAT license and during its early years of establishment, the company used technologies from different vehicle manufacturing companies. Chery even got a law suit from General Motors for using reversed engineering but it improved its tech department by 2006. By 2001, Chery was exporting cars in different parts of the world.
Fun Fact
Chery is the first Chinese state-owned vehicle manufacturing company that has development and research center overseas; in Turin, Italy.
FAQs
What is the slogan of Chery?
The slogan of Chery is “There’s More to Our Cars”.
Who produces Chery engines?
Chery engines are made by ACTECO.
What is the global ranking of Chery?
The global ranking of Chery is 14th.
