Introduction
Chevrolet often referred to as Chevy. It is an automobile division of GM (General Motors) based in America. The company is famous for manufacturing electric vehicles, trucks, SUVs, and compact cars. Some of its popular vehicles include Chevrolet Malibu, Chevrolet Spark, and Chevrolet Camaro.
Logo Details
Logo designed by: Information not disclosed by company
Meaning
There are many theories of Chevrolet logo meaning. One theory suggests that the founder of Chevrolet was staying in a hotel in Paris. He saw a wallpaper with a bowtie and found it interesting, he then tor off a piece of that wallpaper which was then designed into Chevrolet logo.
Colors
Grey, Golden, White
History of Chevrolet Logos
Chevrolet changed its logo 15 times in the following ways and years.
1911
This is the first logo of Chevrolet in black color on a transparent background. The logo is basically the sign of the founder. The logo says “Louis Chevrolet”. The font type cannot be identified as it is a signature.
1913
This is the second logo of Chevrolet. This is the logo which was designed by the hotel’s wallpaper inspiration. The logo is a grey and white bowtie. The left and right ends of the bowtie are curved. The name of the company is designed in Times New Roman font in white color with all capitalized letters. There are two white vertical lines above and below the letters V, R, and O.
1914
The third logo of Chevrolet is similar to the second logo of Chevrolet. The only difference is that it is colored. The word Chevrolet and the two white lines are the same on a light blue background. The logo has a grey outline.
1934
The logo stays the same in terms of design. Now the blue background is now replaced with thick black color and the grey color is replaced with white color. The name of the company is designed in simple Calibri Body Bold logo.
1940
The blue background is back in the logo and the outline is now in yellow color. The rest of the logo stays the same.
1945
This logo is a good example of minimalization and simplicity. The logo is just the name of the company on a transparent background in black color. The logo is designed in customized Times New Roman font. The letter V is bigger than the rest of the letters. Some say that the enlarged letter V is symbolized as a sign of Victory.
1950
This logo has a customized shape of an oval in dull red color with the white bowtie in the middle. The name of the company is designed in the same way but this time it is in red color and is slightly italicized. The two white vertical lines are gone from the logo.
1964
This logo is similar to the 1934 Chevrolet logo. The bowtie is in black color with white color fill. The name of the company is designed in black color using a Calibri Body Bold font.
1976
This logo of Chevrolet is a three-layered bowtie. The first layer is in blue color followed by a white layer and the third layer is again in blue color. The name of the company is designed in customized Calibri Body bold font in white. This time, the letter C is capitalized and the rest of the letters are in small case.
1988
The logo took a very different turn this year. The bowtie is in blue color with white color fill and the name of the company is designed outside below the bowtie in red color with all capitalized letters using customized SF Animatron font.
1994
This is also a very different Chevrolet logo where the bowtie is given a metallic look. The bowtie is in grey metallic color. It does not have a color fill, although it is has a picture of a blue sky with white sun rays coming out of a flat surface. The flat surface may symbolize Earth. Outside below the bowtie, “Genuine Chevrolet” is designed in black color using customized Times New Roman font. The first letters of both words are capitalized and the rest are in small case.
2001
This is the first time in Chevrolet’s logo transformational journey that this logo is given a 3D look. The bowtie is in red color with white gradient and has a white color fill.
2002
This is logo is similar to 1945 Chevrolet logo. The name of the company is designed in black color on a transparent background. All the letters are capitalized and it is designed in customized SF Animatron font.
2010
This logo is similar to 2001 Chevrolet logo. The logo is designed in metallic grey color with golden color fill. There is a straight golden line in the center of the logo. The logo is slightly visible.
2013
This logo of Chevrolet has a thick light-grey metallic colored outline with a dark yellow colored inline and has a yellow color fill with dark yellow dots.
In this year, the company changed its logo 2 times. Below is the second logo of this year.
This is the current logo of Chevrolet. The upper part of the logo seems smaller than the rest of the logo. The grey part has white and black gradient. Chevrolet is designed outside below the bowtie in dark grey color using the same font style. The rest of the logo is the same.
Chevrolet: Company Overview
The company was founded by Louis Chevrolet who was a car racer driver. The company was founded in 1911 as Chevrolet Motor Car Company. The founding members also included Louis’s brother Arthur Chevrolet. The company’s establishment also included contributions of R.S. McLaughlin (CEO of General Motors Canada), Edwin R. Campbell (son-in-law of Durant), James H. Whiting (former owner of Buick), and investing partners William Little (maker of Little Automobile) and William C. Durant. Chevrolet also employed former officers of Buick including Curtis R. Hatheway as the secretary of the CEO of Chevrolet. The company was operating as a private organization from 1911 to 1918 and from 1918 to till date the company became a division of General Motors. Its headquarters is in Detroit, Michigan, U.S.
Fact
Chevrolet was the first car company that introduced electric start vehicle in 1912.
FAQs
Who designed the first logo of Chevrolet?
The first logo of Chevrolet was designed by the founder Louis Chevrolet.
Who designed the latest Chevrolet logo?
The company did not disclose any information about the latest logo of Chevrolet.
Who designed Chevy?
Chevy was designed by Etienne Planche.
What is the Chevrolet logo called?
The Chevrolet logo is called the Chevy bowtie.
