Introduction
The word Chrysler mainly refers to Chrysler Group LLC or Chrysler Corporation. The company was founded by Walter Chrysler and this is why the company was named Chrysler. The company has produced a wide range of vehicles like trucks, SUVs, minivans, and sedans.
Logo Details
Logo designed by: Oliver Clark
Meaning
Chrysler has 17 different logos. The current logo of Chrysler is a wing design which is stretched a lot. This logo represents forward notion, freedom, speed, and seamlessness. Many of automotive brands use wings in their logo to denote the qualities of cars.
Colors
Black, White
History of Chrysler Logos
Chrysler changed its logo 17 times in the following ways.
1924
The logo of Chrysler is a badge or you can say that it is more of a seal in yellow color in golden color. It has Chrysler designed in it in golden diagonal rectangle. Below and above the rectangle, there is a golden thunder mark on a red background. Four is designed in a blue rectangle with all letters capitalized below the diagonal rectangle. There are two ribbons below the seal in blue color. The ribbons are slightly right positioned.
1928
The is pretty much the same, the only difference is that you can now see two wings on top of the seal and the logo is now grey and black color.
1930
This logo is a redesign of the Chrysler logo of 1928. The blue ribbons and the rectangle with the word “FOUR” are gone. The golden color has been replaced with brown color.
1936
The logo of Chrysler of 1936 has straight wings in silver color with three black horizontal lines on the right wing and two black horizontal lines on the left wing. The Chrysler seal in placed in the center of the wings. The brown color is again replaced with golden color. The ribbons are back but in black color. The red color fill beneath the thunder mark is now black.
1950
This logo is a golden crest with a greyish redish color fill. There is another small red crest inside and there are 6 unidentifiable figures in golden. On the right side of the inner crest, there are a golden lion holding the crest while standing on its hind legs.
1951
The company took a huge turn in logo modification. This is what seems to look like a bird in metallic grey, silver, and black color facing down to the left.
1955
This logo has 2 incomplete triangles facing right and both are overlapped. The red triangle is wider than the black one and the black one is pointier than the red one.
1962
This logo has 5 blue triangles designed in regular pentagon with equal distances making a white star. Below it, Chrysler is designed in a customized Franklin Gothic Raw Ultra font. All the letters are capitalized and are in black color.
1980
This year, the logo is the name of the company designed on a transparent background. Chrysler is designed in a customized Rinfall Bold font. All the letters are in lack and are capitalized.
1990
The wings with the seal are back in this logo. The wings are very precisely designed. The seal is in oval shape. Chrysler is designed on top of the wings in a customized Molly Sans XE Black OTF (900) font. All the letters are capitalized and are in black color.
1993
The logo has a black oval with 2 nested golden ovals. The last oval has the seal just like what we saw in the 1928 Chrysler logo. This logo was redesigned to pay a tribute to the company.
1995
This logo is a 2 nested circle. The first layer is in rusty golden color and the second is in black color. The second layer has the Chrysler seal and a small part of the ribbon is in the first layer of circle.
1998
This logo is exactly like the Chrysler logo of 1990. The colors of this logo are slightly brightened up.
2000
This logo has the regular pentagon from the 1962 Chrysler logo. But now, it is in grey color and Chrysler is written beside it in black color using customized Molly Sans XE Black OTF (900) font with all letters capitalized in black color.
2008
This logo has a grey color filled regular pentagon and there is a black and white star in the middle of it. Outside below the pentagon, Chrysler is designed in the same way.
2009
The wings are back in this logo but it is given a 3D look. Chrysler is written in the center of the wings in white color on a blue customized rectangle. Chrysler is again written on top of the wings in silvery grey color and is designed in the same way.
2023
This logo is a minimalized version of the 2009 Chrysler logo. Chrysler is written on top the wings in black color with all capitalized letters. The font is a customized Termina Regular.
Chrysler: Company Overview
Chrysler was founded by Walter Chrysler in 1925. The company was founded from the remains of Maxwell Motor Company. The company was called DaimlerChrysler in 1998 after it was acquired by Daimler-Benz. Daimler got away from Chrysler in 2007 and then the company was known as Chrysler LLC. In 2014, the company was again acquired by Fiat S.p.A and it became a new subsidiary and was named Fiat Chrysler Automobiles. Chrysler is now a subsidy of Stellantis. This was done after the merger between PSA Group and FCA in 2021. In 1928, Walter Chrysler acquired Dodge Brothers Company and Fargo Trucks and manufactured DeSoto and Plymouth brand.
Fun Fact
Chrysler is a pioneer of modern minivans. In 1938, it introduced Plymouth Voyager and Dodge Caravan which became a revolutionizing means of family transportation.
Conclusion
The seal in the logo was a symbol of excellence and commitment to quality. It also represented legacy of craftsmanship and company’s heritage. The wings in Chrysler logos represented speed and moving on with innovation. When the company acquired Dodge, it changed its logo completely. Overall, all logos of Chrysler are amazing.
FAQs
Who designed the Chrysler logo?
The Chrysler logo is designed by Oliver Clark.
What is the slogan of Chrysler?
The slogan of Chrysler is “Clean Technology for a New Generation of Families”.
How to download Chrysler logo in SVG?
You can download Chrysler logo SVG variant from VectorSeek.
