Introduction
DINA is an automotive manufacturing company based in Mexico. The company is famous for producing utility and commercial vehicles like trailers, trucks, and buses. These vehicles are famous in the country and in some parts of Latin America. Some of its famous models are DINA F-600, DINA Runner, and DINA Linner.
Logo Details
Logo designed by: Gustavo Carmona
Meaning
DINA is a short form of two Mexican words ‘Diesel Nacional’ which means ‘National Diesel’ in English. DINA logo is very much simple but it also reflects the meaning of reliability and durability.
Colors
Red, White
History of DINA Logos
DINA never changed its logo.

This is the DINA logo. The logo is the name of the company designed on a transparent background in red with all uppercase letters using customized Calibri Body Extra Bold font type. The letter ‘D’ has two white vertical lines designed in ascending order from the letters’ bottom. These lines mean that the DINA vehicles can travel long roads without any hurdles. The bottoms of the letters ‘N’ and ‘A’ are joined.
DINA: Company Overview
DINA is an automotive manufacturing company based in Mexico which was founded in 1951 by the Federal Government of the country and is now headquartered in Hidalgo. The company is current owned by Grupo Empresarial G, S.A and its active President is Miguel Angel Velasco Martinez. The company has more than 10 business partnerships with world-known automotive companies. The company’s initial funders were from the government departs of Public Credit & Ministry of Economy and Ministry of Finance. Before doing business in the automotive industry, the company dealt it diesel goods and in 1952, the company signed its first automotive venture with Fiat and launched its first tractor-truck. The bus manufacturing was started in 1956.
Fun Fact
DINA is the first automotive company in Latin America to launch commercial vehicles and diesel engines.
FAQs
What is the slogan of DINA?
DINA does not have a slogan but it has a motto ‘Comprometidos con la Calidad’ which means ‘Commitment to Quality’ in English.
Does DINA have international sales?
Yes, DINA exports its vehicles in Latin America and in some other countries.
Does DINA offer any customization option in their vehicles?
Yes, DINA offers different customization options for their trucks.