Eagle Logo History, Meaning, Colors & Brand Overview

Eagle Logo History, Meaning, Colors & Brand Overview

Eagle Thumbnail

Introduction

Eagle was an automobiles brand owned by Chrysler Corporation. The company used to manufacture station wagons, coupes, sedans, and passenger cars. Some of the most Eagle cars were Eagle Vision and Eagle Premier.

Logo Details

Logo designed by: Chrysler Corporation in-house graphic design team

Meaning

The name Eagle was chosen to symbolize freedom, power, speed, and strength and these feature associate with the brand’s vehicles.

Colors

Black, White

History of Eagle Logos

Eagle never changed its logo.

Eagle logo

This is the logo of Eagle. The logo has a customized crest/shield shape in black with white color fill. Inside at the top of the shape is the name of the company designed in black color with all capitalized letters using a customized Dekaranger Expanded font type. Below it is the design of an eagle in black color facing left. The eagle seems to be fierce and gives the vibe of a hunting eye.

Eagle: Company Overview

Eagle was a brand of automobiles launched by Chrysler Corporation in 1988 and was closed in 1999. Chrysler named it Eagle by getting inspired from the AMC Eagle models which was launched in 1980. The Eagle models Medallion and Premier were designed by AMC and Renault. After some years of the launch, the company was finding it difficult to keep up with the finances and did not had enough money to market the Eagle division. Jeep was giving a tough competition to Eagle as Jeep’s vehicles were affordable and had been popularized by big celebs and influencers. This was causing damages to the Eagle division. In 1999, the company even tried to revive the Eagle division by updating the Eagle Vision but it was unsuccessful and this is when Chrysler decided to end the Eagle division completely.

FACT

Eagle was one of the first car brands to launch all-wheel-drive passenger car in America.

FAQs

What was the slogan of Eagle?

The slogan of Eagle of “Be Brave and Wild”.