Introduction
Force Motors is an automotive manufacturing company based in India. The company is famous for producing different types of vehicles like passenger cars and SUVs. These vehicles are known for being reliable and ruggedness also featuring quality and innovation. Some of its famous models are Force Trax, Force Traveller, and Force Gurkha.
Logo Details
Logo designed by: information not disclosed by the company
Meaning
The company is called Force because these vehicles feature reliability, power, and strength. Force Motors logo is a representation of power, forward momentum, and continuity.
Colors
Blue, White, Black
History of Force Motors Logos
Force Motors never changed its logo.

This is the Force Motors logo. The logo consists of a blue circle with white color filling. The center of this shape has a blue capitalized letter ‘F’ designed using a soft and bubbly font type. This font type represents seamlessness and smoothness. Below these elements is ‘Force’ designed in blue with all uppercase letters using Belle Sans Wide Black font type. This word has a black underline and below it is ‘Motors’ designed in black using all uppercase letters with Eras Medium font type.
Force Motors: Company Overview
Force Motors LTD is an automotive manufacturing company in India which was founded in N. K. Firodia in 1958 and is currently headquartered in Maharashtra. Till 2005, the company was named as Bajaj Tempo Motors because the company was a result of joint ventures between Tempo (auto components manufacturing company in Germany) and Bajaj Trading Corporation (known as Bajaj Auto). Force Motors has also partnered with MAN, Traton, VW, Bosch, ZF, Daimler, BMW, and Rolls Royce. These partnerships involve the manufacturing of auto components. Over the years, Force Motors has become one of the biggest van making company in India which manufactures its own product and components like die-cast aluminum parts, axles, and engines. It was also enlisted as the 359th in the Fortune India 500 list in 2020 and ever since then the company has been exporting its vehicles in Germany, Latin America, Africa, ASEAN, and SAARC countries.
Fun Fact
Force Motor’s Gurkha is the first 4×4 SUVs of India that is popular for its durability and extreme off-road capabilities.
FAQs
What is the slogan of Force Motors?
The slogan of Force Motors is “The Force that Drives India”.