GMC Logo History, Meaning, Colors & Brand Overview

GMC Logo History, Meaning, Colors & Brand Overview

GMC Thumbnail

GMC Logo: Company Overview

GMC is an abbreviation of General Motors Truck Company and it is also known as GMC Truck & Coach Division. The company started in 1911 and it is now headquartered in Detroit, Michigan, US. The company was founded by William C. Durant and GMC designs, manufactures, and sells trucks, commercial vehicles, SUVs, pickup trucks, vans, light-duty trucks, and automobiles.

It also owns 2 vehicle brands; Hummer EV and Denali. In the early years, GMC used to produce medium-duty trucks, transit buses, motorhomes, military vehicles, heavy-duty trucks, ambulances, and fire trucks. The Denali brand of GMC is known to manufacture luxury vehicles. GMC was first called the Grabowsky Motor Company in 1900.

GMC Logo Details

GMC had a different logo each year. The color combination has been very simple and common over the years and each time, the fonts have been very distinctive. Compared to different truck logos, GMC logos say a lot about power, performance, and design.

History of GMC: Evolution of the Logo

GMC changed its logo in the following ways.

1911

GMC 1911

This is a 3 layered circle. The first layer is orange and has text “General Motors Trucks”. Each word is separated by a black dot. The dots and the text are black in color with a white outline and all letters are capitalized. The second layer is white and the third layer is black in color and “GMC” is written in white color with an orange outline. The text in the orange layer is designed in Times New Roman font and the letters in the black layer are designed in a customized font.

1947

GMC 1947

This logo has a transparent background and the words “GMC” and “Trucks” are written in red color. The ends of the letter M are extended in a way that it is making a separating line between the two words. The word GMC has the same customized font and the word Trucks is design in Filmotype Ford.

1960

GMC 1960

This logo has a black rectangle and GMC is written in silver color with all capitalized letters using customized Candara font.

1975

GMC 1975

This logo is a 3 layered rectangle. The first layer is in black color, the second is in white color, and the third is in red color with GMC written in white color and designed in a customized Steel Bold font.

1979

GMC 1979

The font in this logo is the same. The logo has a transparent background and GMC is designed in red color and has a black and silver outline.

2014

GMC 2014

The logo is the same but it is now given a 3D look or you can say a more realistic look.

Conclusion

If you see GMC’s trucks, they are quite huge and seem massive compared to other trucks. They have a widened front and you can see that the letters “GMC” are stretched. The squared edges represent the power in each vehicle. It has been a decade since the company has changed its logo and there is no update whether they will have any modifications.

FAQs

Who designed the GMC logo?

GMC logo was designed by Edward Butler.

What is the slogan of GMC?

The slogan of GMC is “Like a Pro”.

How to download GMC logo in AI?

You can download GMC logo AI from VectorSeek.