HiPhi Logo History, Meaning, Colors & Brand Overview

HiPhi Logo History, Meaning, Colors & Brand Overview

HiPhi Thumbnail

Introduction

HiPhi is an automobile manufacturing company based in China. The company is known for producing luxury and high-tech electric vehicles. These vehicles are famous for having innovative technology, cutting-edge design, and autonomous driving capabilities. Some of its famous models are HiPhi S, HiPhi Z, and HiPhi X.

Logo Details

Logo designed by: Nicolas Huet

Meaning

HiPhi is a derived from 2 English words. Hi means ‘high-quality’ or ‘high technology’ and Phi is a mathematical reference to constant φ, which is called the ‘Golden Ratio’ which represents balance and harmony. HiPhi logo can be associated with speed and innovation.

Colors

Black, White

History of HiPhi Logos

HiPhi never changed its logo.

HiPhi Logo

This is the HiPhi logo. The logo has 3 lines designed in different sizes and shapes. From left to right, there is a curved black line that looks like a left-closed bracket, followed by a vertical black line, and a right-closed black bracket. This represents the mathematical constant sign ‘φ’. On its right, is the name of the company designed in black using customized Copperplate Alt Medium font type. The φ in the logo represents the company’s vision to manufacture beautiful and elegant vehicles also having integrating luxury, advanced features, and high-performance.

HiPhi: Company Overview

HiPhi is an electric vehicle manufacturing company in China that was founded by Ding Lei in 2019 and is currently headquartered in Shanghai. Its parent company is Human Horizons which and its founder is the same. Human Horizons signed a business joint venture with Dongfeng Yueda KIA to manufacturing HiPhi vehicles. The contract was about co-operative manufacturing. The first model of the company was launched in 2020, HiPhi X, which is an electric full-sized crossover SUV. The second model is HiPhi Z which is a 5-door luxury GT version of HiPhi X. The HiPhi X model was displayed at the 2022 Chengdu Motor Show. The HiPhi Y model was displayed at the 2023 Shanghai International Show which is a medium-size electric SUV. In the same show, the company announced to open its operation centers in Norway and Germany. This enabled the company to launch its market in European countries. 2018 was a big year for the company because it launched 5 models; HiPhi X, HiPhi 1 Concept, HiPhi Concept U, HiPhi Concept A, and HiPhi H.

Fun Fact

HiPhi’s X model features 7 lidar sensors conferring 360o perception for autonomous driving capabilities and enhanced safety.

FAQs

What is the slogan of HiPhi?

The slogan of HiPhi is “Relentlessly Curious. United in Freedom and Creativity”.

Who manufactures HiPhi vehicles?

HiPhi vehicles are manufactured by Human Horizons.

What is the average price of a HiPhi vehicle?

The average price of a HiPhi vehicle is $69,800.