Introduction
Hongqi is an automotive manufacturing marque which works under the FAW Group based in China. The company is famous for manufacturing luxury vehicles and these automobiles are favorite of Chinese official government dignitaries. Hongqi vehicles are considered a symbol of national pride, quality, and prestige.
Logo Details
Logo designed by: FAW Group’s in-house graphic design team
Meaning
Hongqi means ‘Red Flag’ in Chinese and this symbolizes China’s flag and rich culture. Red color is also associated with prosperity, celebration, and good fortune in China. Hongqi’s logo is a symbolization of unity, strength, and pride.
Colors
Black, White
History of Hongqi Logos
Hongqi changed its logo 5 times in the following ways and years.
1958

This is the first Hongqi logo and it is a hand-written by Mao Zedong. The logo is the name of the company designed in red in Chinese on a transparent background. This logo is still seen on Hongqi dealership showrooms and offices.
1964

This is the second Hongqi logo. The logo is a 2 nested circle. The first layer is metallic silver with white and grey gradients and the second layer has black color filling. This layer also has a red and golden flower. The red part has 3 petals separated by three spheres. The center of the red part has a golden flower with golden petals and its center has golden dots.
1997

This is the third Hongqi logo which very much looks like Hyundai logo. The logo has a dark grey oval with white color filling. The center of the shape has a disfigured line in grey which is pointy from top and is spread from bottom and the points of this line are connected with the circle. Outside below the oval shape is the name of the company designed in red with all uppercase letters using Space Bold font type.
2018

This Hongqi logo is one of a kind and looked grand on cars. You can still see this logo on some Honqgi cars. The logo has a customized shape of what seems like shield or a crest with metallic greyish silver frame. The top of this shape is spread out and the bottom is narrowed. Inside of this shape has black color filling with red lines meshed making small squares, it also has closed wings shape in red with a straight separating line in silver color.
2024

This is the latest Hongqi logo. The logo is extravagant as it is designed using only 2 strokes and mirroring the other side. Some theories suggest that this design is the shape of open wings and while some say that it is the head of a bull. Below this design is the name of the company designed in black with all uppercase letters using customized Energize Regular font type.
Hongqi: Company Overview
Hongqi is a luxury car manufacturing company based in China which is a division of FAW Group. It was founded in 1958 and is headquartered in Jilin, China. Hongqi is considered the oldest Chinese brand manufacturing passenger cars. Hongqi cars were first only made for Chinese government officials and people with higher power and authority. This brand was closed in 1981 but was revived again in 1990s. The company got a lot of fame in the 60th Anniversary of the People’s Republic of China parade carrying all the leaders of China in it. These cars were opted by the Chinese government for transporting elite people and foreign dignitaries.
Fun Fact
In 1958, Hongqi manufactured the first Chinese luxury car named CA72 – achieving a huge milestone in the country’s automobile industry.
FAQs
What is the slogan of Hongqi?
The slogan of Hongqi is “To Build a New Noble Life”.
What does Hongqi logo represent?
Honqgi logo is a representation of China’s flag.
Who owns Hongqi?
Hongqi is owned by FAW Group.