Introduction
American Motors was an automobile manufacturing company based in America. The company used to produce vehicles like off-road cars, luxury, and compact cars. Some of the most famous American Motors cars include AMC Eagle, AMC Ambassador, AMC Pacer, and AMC Gremlin.
Logo Details
Logo designed by: Rei Yoshimura
Meaning
American Motors logo is the simplest one to crack; the logo represents the American flag and the American heritage.
Colors
White, Red, Blue
History of American Motors Logos
American Motors changed its logo 4 times in the following ways and years.
1954
This is the first logo which was designed by George Romney. The logo is the name of the company designed in circular shape. The first upper part has 2 words “American Motors”, letters of these words are designed in black colors with all capitalized letters using customized Calibri Body Bold font type. The bottom part of has a single word “Corporation” designed using the same details. The circle of this shape has first initials of the company’s name “AM” and are designed in red color using a classic floral font type. The letters are extended outside the circular shape.
1966
This is the second logo of American Motors. The logo is a 4 nested circle. The first layer is white, the second layer is red, the third layer is again white with a thicker size, and the last layer has a blue color fill. This logo used the same design from the 1954 American Motors logo but this time the name of the company is designed in blue color and the letters “AM” is designed in white color.
1969
This is the third logo of American Motors. The logo has a red square with white color fill. The square is divided into unequalled two parts. The first dividend of the square is more compared to the second one. These parts are divided by a red horizontal line connecting the borders of the square. The first part has the two letters “AM” designed in the same way in blue color. The second part has the name of the company “American Motors” designed using the same details in blue.
1988
This is the current logo of American Motors. The logo has two elements; a red customized triangle and a blue vertical rectangle. These two elements are have a white space in them. Below this design is the name of the company designed in black. The first letters of both words are capitalized and the rest are in small case. This time, the font type is Extra Bold Calibri Body.
American Motors: Company Overview
American Motors Corporation (AMC) was an automobile manufacturing company in America. It was founded in 1954 by George W. Mason and was closed in 1988. The company was a result of two merged companies; Hudson Motor Car Company and Nash-Kelvinator Corporation. This merger was considered the biggest merger in the history of the country (USA). Its headquarters was in Michigan. The company had a competition with Chrysler, General Motors, and Ford. The merger of the company was done by Nash-Kelvinator Corporation who acquired Hudson Motor Car Company.
FACT
American Motors launched a car named AMC Eagle which was the world’s first compact SUV having off-roading features while giving the passengers complete comfort at the same time.
FAQs
Where was the manufacturing plant of American Motors?
The manufacturing plant of American Motors was located at Kenosha.
What is the slogan of American Motors?
The slogan of American Motors is “There’s more to an AMC”.
Who owns AMC?
AMC was acquired by Chrysler Corporation.
